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E-commerce Pede Direto, Focused on Automotive Lubrication, Reaches 15% of Customers; Now Includes PIX System and Distributes Through a Network of Distributors.
Pede Direto has stood out in the automotive lubricant market, celebrating its second year with impressive results. The platform has proven efficient, with 15% of its customers having made at least one purchase. Since its launch in January 2023, Pede Direto has facilitated the lives of companies seeking products like lubricants and greases, especially those operating with CNPJ, such as workshops and auto parts stores. Growing rapidly, the platform continues to gain popularity among its users.
In the past year, Pede Direto has incorporated new features into its operation, including the sales dynamics, which brought more agility and flexibility to transactions. The constant evolution of the virtual store aims to further increase the satisfaction of customers looking for quick and reliable solutions. With a consolidated distribution network, Pede Direto facilitates shipping logistics, efficiently reaching companies in various sectors. As a robust platform, it is positioned to further expand in the competitive lubricants e-commerce market.
Growth of Pede Direto in the Lubricants Market
In the vibrant automotive lubrication segment, the digital sales platform Pede Direto is completing nearly two years of operations, celebrating the achievements made since its creation. Serving as a crucial link, the platform offers remarkable conveniences for the network of lubricant distributors, emerging as support for the e-commerce channel. Client companies of the renowned Mobil™ brand, previously registered with CNPJ, increasingly use the system. Currently, approximately 15% of Mobil™ product purchases in 2024 were made through Pede Direto.
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Impressive Data from Pede Direto
Moreover, 2024 data reveals that the platform received an astonishing 320,000 accesses and added over 38,000 users throughout the year. Working without interfering in the logistics of partners, Pede Direto collaborates closely with Mobil™ distributors, aiming to create an e-commerce system that facilitates the sales dynamics. It promises speed, simplicity, and security in transactions, all while supporting the distribution chain. The network of distributors, therefore, remains responsible for areas such as sales, invoicing, delivery, exchanges, and returns, adjusting to their region of operation.
Operation and Innovations of the Virtual Store
Currently, the virtual store under Moove’s command, combined with the associated distributors from Cosan, is driving the Mobil™ lubricant market in Brazil and various parts of Latin America. Natalie Diacoumidis, who coordinates Brand and E-business for Mobil™ lubricants, signals that even before its second anniversary, the Pede Direto platform will surprise its stakeholders with new features.
Ease of Payment with PIX and More
Among the recent advances, Natalie emphasizes the inclusion of the PIX system as an additional payment option, previously limited to credit cards and bank slips, a change that occurred back in October. ‘The idea of building our platform emerged during the pandemic and has been continuously refined.’ She emphasizes Pede Direto’s role for distributors, expanding their sales reach, making the service continuously available and accessible, thereby enhancing the sales dynamics.
Flexibility and Autonomy for Clients
Pede Direto not only improves the sales dynamics for distributors but also provides autonomy for client companies, which, through the platform, can create quotes, make online purchases at any time, and track their order history. All these aspects enhance the user experience in the virtual store associated with the platform.
The Platform and the Distribution Chain
In a demanding and technical segment, such as automotive lubrication, Pede Direto offers simplified access to technical data sheets and product details, enriching our dynamics and the distribution chain’, highlights Natalie. To learn more, explore the Pede Direto platform through the website www.pededireto.com.br.
Mobil™: Moving the World
About Mobil™ Lubricants – Utilized across various market sectors, Mobil™ lubricants are everywhere: aiding astronauts in their missions, fueling the vigor of various industries, driving harvests, powering land, air, and sea transport, and above all, boosting vehicles like cars, motorcycles, and trucks. The brand constantly tracks the journey of its consumers, actively participating in the evolution of their paths. Where there is movement, there is Mobil™.
Source: © milena@mosaike.com.br
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