Picanha beware: brisket tip is no longer a forgotten cut, enters the radar of Brazilians, attracts attention for its cost-benefit, and becomes a juicy bet for World Cup barbecues.

Written by Caio Aviz

Published on 09/06/2026 at 23:22

Updated on 09/06/2026 at 23:23

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Cut taken from the front part of the cow is attracting the attention of consumers seeking economy, juiciness, and versatility in barbecues

For a long time, picanha held the position of the great star of Brazilian barbecue. Nevertheless, a less traditional cut has started to gain space on the grills and caught the attention of consumers in different regions of the country.

According to the culinary site TudoGostoso, in a publication from June 6, 2026, the brisket tip has been growing among Brazilians for combining distinctive flavor, good yield, and more affordable price.

The change does not mean that picanha has lost importance. However, it shows that consumers have started to look for alternatives with better cost-benefit, especially in times of greater planning for barbecues and family gatherings.

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Brisket tip gains space by combining flavor, yield, and economy on Brazilian grills

The brisket tip is taken from the front part of the cow and has an important combination of muscle fibers and fat.

This fat helps keep the meat moist during cooking. Additionally, it intensifies the flavor when it melts slowly over the piece.

Therefore, the cut has become an interesting option for those who want to vary their barbecue without giving up juiciness.

According to TudoGostoso, butchers report that many consumers have become more willing to try less traditional cuts.

As a result, the brisket tip has come to be seen as one of the so-called “hidden gems” among the beef options available in butcher shops.

Slow cooking and moderate temperature help ensure a more tender and flavorful meat

The main care with the brisket tip is in the cooking time.

The cut usually delivers better results when roasted slowly and at a moderate temperature.

In this way, the fat melts gradually and helps make the meat more tender, moist, and flavorful.

Beef brisket tips arranged on a wooden board, accompanied by garlic, herbs, salt, and olive oil, illustrating the meat that has gained popularity among Brazilians for its juiciness and versatility in preparation. — ***Raw brisket tip on a wooden board highlights the cut that is winning over consumers for its balance between flavor, yield, and cost-effectiveness.***

Besides barbecue, the brisket tip can also be prepared in the oven or smoked for long hours.

This versatility has increased interest in the cut, especially among consumers looking for new ways to prepare it for different occasions.

More competitive cost-benefit explains the growing demand for brisket tip

Another important factor is the price.

The brisket tip usually appears at a more affordable price compared to traditional premium cuts.

As a result, it has gained traction among Brazilians who want to balance flavor, yield, and savings when buying meat.

This trend helps explain why the cut has started to compete with more famous meats on the grill.

Still, the choice depends on the type of preparation, the available budget, and each consumer’s preference.

Picanha remains among the favorites but now shares space with a cut that is growing among consumers

Picanha remains one of the most remembered meats in Brazilian barbecue.

However, the brisket tip has started to stand out by offering a different experience.

With balanced fat, intense flavor, slow preparation, and more affordable price, the cut has gained relevance among consumers who want to try new options.

Therefore, the trend observed by butchers and highlighted by TudoGostoso shows a gradual change in buying behavior.

More and more, Brazilians look beyond tradition and consider price, versatility, yield, and final result before choosing the meat that goes on the grill.

And you, would you give brisket tip a chance at the barbecue or do you still prefer to bet on the classic picanha?

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Picanha beware: brisket tip is no longer a forgotten cut, enters the radar of Brazilians, attracts attention for its cost-benefit, and becomes a juicy bet for World Cup barbecues.

Cut taken from the front part of the cow is attracting the attention of consumers seeking economy, juiciness, and versatility in barbecues

Brisket tip gains space by combining flavor, yield, and economy on Brazilian grills

Slow cooking and moderate temperature help ensure a more tender and flavorful meat

More competitive cost-benefit explains the growing demand for brisket tip

Picanha remains among the favorites but now shares space with a cut that is growing among consumers

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Picanha beware: brisket tip is no longer a forgotten cut, enters the radar of Brazilians, attracts attention for its cost-benefit, and becomes a juicy bet for World Cup barbecues.

Cut taken from the front part of the cow is attracting the attention of consumers seeking economy, juiciness, and versatility in barbecues

Brisket tip gains space by combining flavor, yield, and economy on Brazilian grills

Slow cooking and moderate temperature help ensure a more tender and flavorful meat

More competitive cost-benefit explains the growing demand for brisket tip

Picanha remains among the favorites but now shares space with a cut that is growing among consumers

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