Meet Apollo, the Humanoid Robot Developed by Apptronik and NASA That Promises to Transform the Industrial Automation Sector Starting in 2024.
Get ready to welcome the future coworker. Developed by Apptronik in partnership with NASA, Apollo is a humanoid robot that promises to change the way we see automation.
With a launch expected in 2024 and a price of around US$ 50,000, it’s already making headlines. In the demonstration video, you can see Apollo in action, performing storage and load manipulation tasks with efficiency and precision.
The Operation and Design of Apollo
Imagine this: a robot nearly 5’8″ tall and 158 lbs eagerly awaiting the next delivery in a warehouse. And don’t think we’re talking about just any machine.
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The owner of Facebook, Mark Zuckerberg, opened his wallet and paid the equivalent of R$ 72.9 billion, or US$ 14.3 billion, to hire a 28-year-old and put him in charge of Meta’s new superintelligence.
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They wanted artificial intelligence, but they drained the water from a village in Mexico: the water consumption of data centers caused a hepatitis outbreak, and big tech companies Amazon, Microsoft, and Google were forced to halt billion-dollar projects.
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System created to save lives in disasters turned ‘against’ Brazilians overnight: a hacker attack sent out a false alert from Civil Defense with the word “misantropia” that went off on the phones of half the country, even in silent mode, and took down the Cell Broadcast.
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In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.
This is Apollo, a fully electric humanoid capable of lifting boxes up to 55 lbs without breaking a sweat. Every detail of its metallic body has been carefully designed.
It displays “tattoos” that identify the function of each part, with a user-friendly interface that even gives a quick smile of recognition when a human passes by.
The Differential of Apollo: Human, But Not Too Much
We really had to find new answers. Apollo had to be more than just a machine; it had to convey emotions, intentions, and above all, be relatable.
Mark Rolston – Industrial Designer and Entrepreneur
The term “relatable” in English is often used to describe something or someone with which people can easily identify. In the context of Mark Rolston’s quote about the Apollo robot, the term suggests that the robot was designed to be easily relatable or understandable for humans.
In other words, even though it is a machine, Apollo has features that make it comprehensible and even familiar to people. This can encompass emotional, functional, or visual aspects.
Apollo and Competition
It’s hard not to compare Apollo with other humanoid robots on the market, such as Elon Musk’s Optimus or Boston Dynamics’ Atlas.
However, Apollo manages to stand out, appearing more like a technological masterpiece than a poorly made science fiction movie character. It redefines many of the clichés we’ve seen in decades of literature and cinema about robots.
Although it is the first functional iteration of an autonomous humanoid worker, Apollo 1 has a promising future. It won’t wash your dishes or work on oil platforms for now, but it has already proven to be a machine capable of operating alongside its human colleagues in an industrial setting. And this is just the beginning.

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