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Partnership between São Paulo and the European Union promises to guide rural producers on traceability, transparency, and environmental proof, while new European rules begin to require regular origin for soy, beef, coffee, timber, rubber, cocoa, and palm oil.
Rural producers in São Paulo will receive technical guidance and support to meet new environmental requirements from the European Union. The partnership between the Government of São Paulo and the AL-INVEST Verde program seeks to expand traceability, transparency, and environmental compliance of São Paulo’s production chains.
The cooperation was established to prepare producers, cooperatives, and production chains for the rules set forth by the European Regulation on Deforestation-Free Products. The legislation establishes new criteria for the import of agricultural products traded in European countries.
European environmental requirements
The European regulation requires proof that agricultural products do not originate from deforested areas after December 2020. It also provides for geographical traceability of rural properties, environmental compliance of productive activities, and transparency mechanisms in production chains.
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The regulation covers soy, beef, coffee, timber, rubber, cocoa, and palm oil. São Paulo holds a strategic position because it is the only Brazilian state producing all seven commodities included in the new European rules.
The agreement aims to ensure that rural producers in São Paulo, especially small producers, medium-sized producers, and traditional communities, have access to information, tools, and technical support. The objective is to preserve the competitiveness of São Paulo’s agribusiness in the face of new international demands.
European Union Mission
An official mission from the European Union visited the headquarters of the Secretariat of Agriculture and Supply of the State of São Paulo to discuss technical cooperation. Representatives from the São Paulo government, members of the European Commission, and members of the AL-INVEST Verde program participated.
The meeting was attended by executive secretary Alberto Amorim, APTA director Carlos Nabil Ghobril, as well as European representatives. During the meeting, strategies were discussed to strengthen traceability, territorial integration, and technical support for rural producers.
Discussions also involved joint actions for the implementation of the requirements set forth by the European regulation. Among the topics analyzed were the integration of territorial information, transparency of production chains, and the development of mechanisms aimed at monitoring rural properties.
Rotas Rurais Program
One of the main tools used by the São Paulo government is the Rotas Rurais program, executed by the Secretariat of Agriculture through the IEA. The initiative created a digital rural addressing system integrated with Google Maps.
The system allows for precise identification of the entrance to rural properties in São Paulo and generates shareable location codes. In addition to enhancing safety, logistics, and access to public services, the tool strengthens traceability and transparency of production chains.
The coordinator of the Rotas Rurais program, Priscilla Fagundes, stated that the partnership expands the scope of the São Paulo initiative. She highlighted that the platform will allow guiding rural producers towards more sustainable production aligned with new international requirements.
The cooperation foresees mapping the municipalities most exposed to European requirements, integrating Rotas Rurais with other traceability initiatives, and developing awareness campaigns, training, and technical education for rural producers in São Paulo.
Andrea Monaco, head of AL-INVEST Verde, stated that São Paulo produces all commodities impacted by the European regulation. He declared that the cooperation seeks to strengthen traceability tools and ensure the continuity of commercial flow between Brazil and the European Union.
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