She panicked when she saw her daughter fall from the crib; years later, she turned the experience into a factory generating R$ 9 million per year.

Written by Keila Andrade

Published on 22/06/2026 at 10:59

Updated on 22/06/2026 at 11:00

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A domestic accident that scared a mother ended up becoming the inspiration for a million-dollar business. Entrepreneur Amanda Chatah created Muskinha, a manufacturer of children’s furniture, after seeking a safer solution for her own daughter’s room. Currently, the company reports an annual revenue close to R$ 9 million and serves clients in various regions of Brazil.

The story began in 2010, when Amanda’s eldest daughter fell from the crib during the night. The incident led the entrepreneur to look for alternatives that offered more safety for young children.

At the time, Amanda worked in the foreign trade sector and maintained a blog focused on motherhood. It was precisely through this channel that she began to share experiences about children’s rooms and solutions for families’ daily lives.

Idea arose from a real need

After the accident, Amanda decided to replace the traditional crib with a Montessori bed, a model inspired by the method developed by Italian doctor and educator Maria Montessori. The concept involves lower beds, allowing the child greater autonomy and reducing the risk of falls.

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Business started at home

Recognizing the potential of the idea, Amanda decided to invest in the project. To finance the first steps of the business, she sold her own car and used the resources to start production.

The company started modestly but gained ground as demand increased. In addition to Montessori beds, the brand began manufacturing other furniture aimed at the children’s market.

With the growth in sales, Muskinha expanded its production structure and consolidated its presence in the children’s furniture segment.

Participation in Shark Tank boosted growth

One of the most important moments in the company’s trajectory occurred in 2022, when Amanda participated in the Shark Tank Brazil program, broadcast by Sony Channel.

During the presentation, the entrepreneur showcased Muskinha’s business model to the program’s investors. The participation gave the brand national visibility and helped strengthen its presence in the market.

Moreover, the television exposure expanded the company’s reach and contributed to the increased demand for its products.

Millionaire revenue

Today, Muskinha operates with its own factory and sells children’s furniture to customers in different Brazilian states.

According to Amanda Chatah, the company achieved an annual revenue close to R$ 9 million, a result that reflects the growth of a business born from a personal need.

The brand specialized in products that combine safety, functionality, and encouragement of children’s autonomy, characteristics that have become competitive differentiators over the years.

Amanda Chatah
Imagem: Divulgação — Amanda Chatah
Image: Publicity

Accident turned into an opportunity to start a business

What started as a mother’s concern ended up transforming into a consolidated company in the children’s furniture sector.

The fall of her daughter from the crib led Amanda Chatah to seek a solution that she couldn’t find on the market. Years later, the idea evolved into a million-dollar business that serves families across the country and shows how personal experiences can turn into entrepreneurial opportunities.

Do you believe the best businesses arise from necessity? Share your opinion in the comments.

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She panicked when she saw her daughter fall from the crib; years later, she turned the experience into a factory generating R$ 9 million per year.

Idea arose from a real need

Business started at home

Participation in Shark Tank boosted growth

Millionaire revenue

Accident turned into an opportunity to start a business

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She panicked when she saw her daughter fall from the crib; years later, she turned the experience into a factory generating R$ 9 million per year.

Idea arose from a real need

Business started at home

Participation in Shark Tank boosted growth

Millionaire revenue

Accident turned into an opportunity to start a business

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

Almost 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland. Houses form a continuous row, and behind them, narrow agricultural strips emerge, creating one of the most unusual rural patterns in Europe.

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Chinese woman planted trees for decades while sand buried part of her house, received $5,000 from an American in 1999, and helped transform the desert into a forest of 8 million trees in China.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

They planted a sea of eucalyptus to produce cellulose, but the monoculture turned into a green desert, dried up springs and rivers, and pushed families out of regions in Minas Gerais and Bahia.

Júlia Pimentel, an 11-year-old from Minas Gerais, independently invented a new formula to calculate the square root using simple addition and multiplication, and her method was published in one of the most important mathematical scientific journals in Brazil.

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