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New Toyota Vitz Arrives in the Automotive Market Costing Less Than R$ 50 Thousand. The Popular Car Arrives in Country to Compete with the Giant Renault Kwid.
Toyota, one of the leading automakers worldwide, launched a new car in the automotive market for only R$ 49 thousand last May to put an end to Renault Kwid sales in country, surprising all enthusiasts; check out all the details of the Toyota Vitz.
New Toyota Vitz Arrives in the Automotive Market with Cutting-Edge Technology and High Autonomy
The automotive market is one of the most competitive due to the large number of automakers and the numerous models to please all consumer segments; therefore, automakers must always bring innovations to attract consumers.
According to media reports, the Toyota Vitz, one of the cheapest cars from the Japanese brand for 20 years, took on the name Yaris in May 2023 and returned completely different.
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The model was launched in the African market, and according to information, the new version of the Toyota Vitz in the automotive market is a Suzuki Celerio, changing only the logos inside and outside, and its dimensions are quite similar to the Renault Kwid.
The new budget car in the automotive market is a compact hatchback that measures 3.69 meters in length, 1.65 meters in width, and has a wheelbase of 2.45 meters. Regarding its engine, the Toyota Vitz is at a disadvantage compared to its competitors. It has a 1.0-liter, 3-cylinder gasoline engine, which can offer the small car 67 horsepower and 9 kgfm of torque. The new Toyota Vitz comes with a 5-speed manual transmission.
On the Japanese brand’s website, two variant options are available, one of which comes with an automatic transmission. Although it lags behind its competitors in terms of power, the main attraction of the rival to the Renault Kwid is its price.
How Much Does the New Rival to the Renault Kwid Cost?
While the compact models from Fiat and Renault are sold for around R$ 70 thousand, the Toyota Vitz is being sold in South Africa starting at US$ 9,900.
When converted to reais, the new car in the automotive market starts at R$ 49,200, thus falling well below the range of popular cars. Although it has not yet arrived in the national market, certainly all brands are already keeping an eye on it, especially regarding the Renault Kwid, as it would be a direct competitor of one of the best-selling models in the country.
Abroad, the model is in its fourth generation, being one of the favorites in the market. Unfortunately, the Toyota Vitz has not yet arrived here; however, its arrival seems to be getting closer. According to the automaker itself, despite being an entry-level budget car, it still offers packages of technology and complete accessories.
Toyota Announces Billion-Dollar Investment in the Country
The Vice President and Minister of Development, Industry, Trade, and Services (MDIC), Geraldo Alckmin, participated last Tuesday (5) in the announcement of R$ 11 billion in investments from Toyota in Brazil until 2030, with R$ 5 billion by 2026.
According to the CEO of Toyota for Latin America and the Caribbean, Rafael Chang, this is the largest investment plan of the brand in Brazil and emphasized that the NIB brings new guidelines for effective green reindustrialization in Brazil. With the investment, Toyota announced the execution of works to expand the hybrid flex vehicle production hub in Sorocaba, which will begin in April this year.
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