Jeff Bezos' Amazon Has Already Invested R$ 55 Billion in Brazil and Doubles Number of Jobs in 10 Years

Jeff Bezos’ Amazon Has Already Invested R$ 55 Billion in Brazil and Doubles Number of Jobs in 10 Years

Written by Maria Heloisa Barbosa Borges

Published on 04/08/2025 at 13:33

Dependência da Amazon e IA estrangeira pode comprometer autonomia tecnológica do Brasil

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Focusing on Logistics, Technology, and Artificial Intelligence, American Giant Strengthens Presence in the Country

Amazon in Brazil has consolidated its operation with an impressive investment volume: R$ 55 billion over the last decade. The state of São Paulo leads as the main beneficiary, having received R$ 47 billion of this total, followed by Pernambuco, Rio de Janeiro, and Minas Gerais.

In addition to infrastructure and logistics, the growth of e-commerce and advances in artificial intelligence have guided the company’s decisions. Amazon Brazil’s president, Juliana Sztrajtman, and the AWS director, Cleber Morais, confirm that the country has become a strategic hub due to its robust internal market, skilled workforce, and innovative solutions like Pix.

São Paulo Concentrates Almost All Amazon’s Investment

Of the total amount invested by Amazon in Brazil, about 85% was allocated solely to the state of São Paulo. The funds were primarily applied to distribution centers, technological modernization, network infrastructure, and talent development. According to the company, the number of direct and indirect jobs has doubled since its arrival: it increased from 18,000 to 36,000 positions.

ARTICLE CONTINUES BELOW

Artificial Intelligence as a Global and Local Priority

Amazon in Brazil is keeping pace with the company’s global movement toward artificial intelligence. By 2025, Amazon plans to invest US$ 100 billion (about R$ 550 billion) in AI worldwide. In Brazil, the results are already visible: about 75% of deliveries use AI algorithms to optimize routes based on time and safety.

The technology has also transformed consumers’ digital experiences. In less than a year, Amazon updated 1.5 million pages on its website with the help of AI—a process that would manually take five years. In streaming, Prime Video applies AI both in content recommendations and in the production stages of original films and series.

Local Strategy and Impacts of the External Scenario

Even with the protectionist policy of the U.S. government—such as the tariffs imposed by President Donald Trump—Amazon does not foresee direct negative impacts in Brazil. The focus of the operation is to serve the internal market. However, local suppliers who export may face new challenges with the changes in export tariffs.

Still, the company is assessing ways to adapt its supply chain if the impact intensifies. According to Juliana Sztrajtman, Amazon’s commitment to Brazil remains strong, prioritizing technological innovation, logistical efficiency, and consumer experience.

Do you think Amazon’s investments will strengthen the technology sector in Brazil? Or should the country invest more in national solutions? Leave your opinion in the comments—we want to hear from those who live this closely.

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Jeff Bezos’ Amazon Has Already Invested R$ 55 Billion in Brazil and Doubles Number of Jobs in 10 Years

Focusing on Logistics, Technology, and Artificial Intelligence, American Giant Strengthens Presence in the Country

São Paulo Concentrates Almost All Amazon’s Investment

Artificial Intelligence as a Global and Local Priority

Local Strategy and Impacts of the External Scenario

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Jeff Bezos’ Amazon Has Already Invested R$ 55 Billion in Brazil and Doubles Number of Jobs in 10 Years

Focusing on Logistics, Technology, and Artificial Intelligence, American Giant Strengthens Presence in the Country

São Paulo Concentrates Almost All Amazon’s Investment

Artificial Intelligence as a Global and Local Priority

Local Strategy and Impacts of the External Scenario

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

SpaceX will dock a $843 million vehicle to the International Space Station to push a nearly 420-ton laboratory against the atmosphere and make the debris fall in a controlled manner into the ocean.

China opens the world’s first school where more than 100 humanoid robots from different brands will study together, each movement will be repeated up to 600 times a day and the data will feed a collective brain that will teach all the robots of the future.

Cambodia has started digging a nearly 180-kilometer canal to connect the Mekong River directly to the sea and reduce its dependence on the ports of neighboring Vietnam.

Scientists considered detonating 213 nuclear bombs in the Sahara to create an artificial sea the size of El Salvador, with each explosion being a hundred times more powerful than the Hiroshima bomb, and the goal was to generate more energy than Egypt’s largest hydroelectric plant.

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