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Amazon has not announced the end of printed book sales in Brazil. What changes in May is the discontinuation of support for old Kindle devices, launched until 2012. Understand the difference.
A wave of misinformation recently worried Brazilian readers by suggesting that Amazon would cease selling printed books in the country. However, the retailer has not issued any statement to that effect and maintains its marketplace and direct sales operations functioning normally.
According to TecMundo, the widespread confusion occurred due to the official announcement of the end of support for old Kindle devices, scheduled for May 20, a date that was erroneously associated with the paper catalog by portals with a history of sensationalist news.
Thus, what really changes on May 20 is strictly technological and hardware-focused. The company continues to invest in the Brazilian publishing market, ensuring that the shipment of physical works does not suffer interruptions or changes in its current business structure.
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Renewal opportunity for e-reader users
Given the need to discontinue support for devices launched until 2012, Amazon Brazil has implemented an incentive policy to ensure its customers do not remain disconnected.
Users of veteran models, such as the 1st generation Kindle from 2007 and the Kindle Fire HD 8.9 (2012), will lose the ability to download new books from the official store, although they can still read files already present in memory.
To facilitate this transition, the company is offering the following benefits:
- Digital purchase voucher: A R$100 credit available for the purchase of new e-book titles.
- Discount on new devices: Coupons of up to 20% for the acquisition of modern readers, such as the 11th and 12th generations.
- Access to new technologies: The benefit includes advanced models such as the Kindle Colorsoft, which features a color screen.
Is Amazon going to stop selling physical books in Brazil? The truth behind the viral rumor
The spread of fake news about the end of physical books began on smaller websites that misled readers through modified headlines.
These publications suggested that the website would stop selling the physical format, which does not align with the reality of the tech giant’s marketplace.
Platforms like X (formerly Twitter) were the stage for the replication of this content, generating alerts and community notes to clarify the facts.
Furthermore, fact-checking outlets and news portals confirmed that there is no valid data in the national or international press to support the thesis of the discontinuation of physical sales by Amazon.
Difference between physical books and technical support
It is fundamental for consumers to understand that the technical update scheduled for May only affects a specific portion of old hardware owners.
While these devices stop receiving updates to focus on models with better performance and resolution, the paper book sector remains a stable pillar of the company in Brazil.
Therefore, in addition to there being no reason to worry about the disappearance of printed books, users affected by the digital change can still take advantage of discounts to modernize their reading experience.
Amazon reaffirms, through the maintenance of its activities, that Brazil continues to be an active market for both paper and digital.
Source: TecMundo
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