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As of May 1st, Amsterdam has banned advertisements for meat, airlines, gasoline cars, cruises, and distant tourist destinations in public spaces, in a measure aimed at reducing the public’s exposure to products associated with high carbon emissions.
As of May 1st, Amsterdam has prohibited advertising for meat and fossil fuels in public places, becoming the first capital city in the world to adopt such a restriction. The measure seeks to discourage the consumption of products associated with high carbon emissions.
Amsterdam bans ads linked to high emissions
The new rule prevents advertisements for products such as meat, airlines, and gasoline-powered cars in the city’s public spaces. The initiative originated from a legislative proposal presented by the GreenLeft and Party for the Animals parties.
The ban also includes advertising for cruises, distant tourist destinations, and beef, chicken, pork, and fish products. With this, Amsterdam expands the scope of the restriction to different sectors related to lifestyles with a greater climate impact.
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Councilwoman questions use of public spaces
Anneke Veenhoff, a GreenLeft councilwoman, defended the measure by questioning the use of public structures to promote products contrary to the city’s climate policies. She stated that it would make no sense to spend public resources trying to control climate change while simultaneously renting public walls for messages in the opposite direction.
The councilwoman also compared constant exposure to these advertisements to a difficulty faced by someone trying to quit an addiction. For her, the frequent presence of this type of advertising in urban spaces hinders efforts to change behavior.
Measure follows actions adopted in the Netherlands
Before Amsterdam, the Dutch city of Haarlem had already announced, in 2022, the prohibition of most meat advertisements in public spaces. The rule came into force two years later, along with the restriction on fossil fuel advertisements.
The Hague also advanced in this type of policy and, in 2025, became the first city in the world to enshrine a legally binding ban on fossil fuels. Amsterdam’s decision reinforces this movement within the Netherlands, now with a direct impact on an internationally known capital.
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