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Luciano Huck Negotiates the Purchase of Will Bank and Could Change His Trajectory by Entering the Financial Market. The Bet Directly Targets Giants of the Sector, Such as Nubank, Banco Inter, and C6.
Presenter Luciano Huck is negotiating the purchase of Will Bank, a digital bank controlled by Banco Master, in partnership with a group of investors.
The information was revealed this Friday, in a report from Folha de São Paulo.
According to sources close to the case, discussions remain in the early stage.
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Strategic Interest and Connection with the Program
Huck is one of four interested in the acquisition, which also includes private equity funds and Banco de Brasília.
In April, Will Bank had about 9 million customers. The institution sponsors one of the segments of the show “Domingão com Huck” on TV Globo, called “Willimpíadas”.
Set to premiere on October 12, the attraction will reward the winner with R$ 1 million in gold bars after competitions related to personal finance with 200 participants.
When approached, Huck stated through his advisory that he would not comment on the matter as there is “nothing concrete” at the moment.
Financial Situation and Impact on Banco Master
Founded in 2017 and acquired by Master in 2023, Will Bank closed the first half with R$ 14.4 billion in assets, a loss of R$ 244.7 million, and a net worth of around R$ 300 million, according to data from the Central Bank.
The sale of the digital bank could help reduce Banco Master’s liabilities, controlled by Daniel Vorcaro.
To honor deposits, the institution recently resorted to an emergency line of R$ 4.5 billion from the Credit Guarantee Fund (FGC), which matured on October 1. Even after maturity, negotiations to reduce liabilities continue, focusing on the sale of Will Bank.
Quanto mais bilionário é mais quer ser, pra quer mais bilhões de dinheiro, não vive tudo isso dinheiro, você não come e bebe R$1.000.000 de reais, vai viver a vida enquanto pode e permite, depois de velho, nada desses bilhões não serve pra nada, nada se leva dessa terra, infelizmente é a vida dos poderosos empresários, políticos, jogadores de futebol e outros, ganância por mais bilhões de dinheiro desnecessário, são escolhas deles, que sejam felizes
Meu caro, ninguém acorda cedo pra buscar iluminação espiritual na fila do banco… Dinheiro pode não comprar felicidade, mas paga conforto, liberdade e dignidade, três coisinhas que o romantismo da pobreza não entrega… Se o sujeito quer mais bilhões, que tenha! Isso se chama ambição, não ganância… Ganância é querer que o outro fique parado só pra você se sentir moralmente superior… Então sim, se o cara quer viver de bilhão, ótimo. Se você quer viver de sermão, também é um direito seu. Só não confunda desapego com falta de oportunidade.