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The reaction to Daniel Scioli’s campaign gained momentum on TV and social media after his remarks about Brazilian families flooding ski resorts, expanding the controversy over tourism in Argentina, the cost of snow, and the priority given to foreign visitors amid internal criticism
The Secretary of Tourism and Environment of Argentina, Daniel Scioli, released a video to promote the winter season at the country’s ski resorts and stated that they will be filled with Brazilian families for tourism in Argentina. The recording quickly went viral on social media, where it began to attract criticism regarding the message of the announcement and the format chosen for the campaign.
In the images, one of the initial segments shows a scene where Styrofoam is thrown in the face of an employee to simulate a snow effect. At another moment, Scioli claims that, based on the renewed infrastructure, the artificial snow machines ensure a great season for skiers of all tastes and levels.
Reaction to the video about tourism in Argentina
The response on digital platforms was immediate and predominantly ironic and critical. The approach taken in the video and the direct mention of Brazilian families provoked a series of comments questioning both the content and the form of the advertisement.
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Among the published messages, one internet user wrote that they thought “Videomatch” had returned and that the video was a joke. Another reacted more harshly, stating that, given the country’s economic situation, Argentine families would not be able to enjoy the snow season.
Other users insisted on the same line of criticism and pointed out that the announcement should have been made in Portuguese, since the central reference was to Brazilian families. There were also those who sarcastically remarked that Brazilians would go to the resorts because Argentines would be out of money, while another comment stated that the pass would be more expensive in the country than in the Switzerland.
Questions about the production of the campaign
In addition to the reaction to the content, part of the criticism focused on the execution of the commercial. Users questioned the aesthetic choice and the improvised resource used to create the appearance of snow in the video.
One of the posts asked why the recording was not made in the south of the country and criticized the use of Styrofoam balls in the staging. In the same comment, the internet user also asked how much the video would have cost, amid a reaction of mockery.
Another user also mocked the scene and commented that they wanted to be friends with the person throwing the artificial snow, stating that they almost hit Scioli’s mouth with more force. The responses increased the circulation of the video and kept the debate around tourism in Argentina alive.
Winter season and announced structure
In defense of the tourism offer, Scioli highlighted in the video the renewed infrastructure of Argentine ski resorts. He also stated that the artificial snow machines ensure good conditions for skiers of different profiles and levels.
The message sought to associate the winter season with the presence of Brazilian visitors, making this audience a central element of the promotion. It was precisely this emphasis that generated some of the more critical reactions on social media, amid the debate about tourism in Argentina.
Bet on Mar del Plata and cruise tourism
Before the release of this video, on March 3, Scioli had already presented another initiative linked to the tourism sector, this time focused on Mar del Plata. At the time, he stated that the city seeks to strengthen its position in cruise tourism and establish itself as the fourth largest recipient of this type of ship arrival in the country.
Scioli declared that, in the era of Javier Milei, the open sky for tourism is being complemented by the open sea, with the aim of attracting more and more international tourists. He related this market to 700,000 visitors in Argentina and an impact of $324 million, with arrivals in Buenos Aires, Puerto Madryn, Ushuaia, and Antarctica.
In the same announcement, the secretary also stated that he intends to transform the port of Mar del Plata into a major tourist attraction. The statement reinforced the attempt to expand different fronts of tourism in Argentina, while the video about the winter season continued to accumulate criticism, irony, and wide repercussions on social media.
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