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Grupo Boticário Seeks Experienced Professional in CRM to Work for the Brand Quem Disse, Berenice? Focused on Digital Performance, Data, and Relationship Strategies. Position Offers Extensive Benefits, Such as Pet Plan and Private Pension.
The Grupo Boticário announced the opening of a position for Analyst III – CRM E-commerce, focused on the brand Quem Disse, Berenice? (QDB).
The role involves planning and executing CRM strategies in the digital channel, focusing on results and data management, according to company information.
Functions and Scope of the Position
The professional will be responsible for structuring and maintaining the CRM calendar for QDB, including developing campaigns, analyzing performance, and coordinating commercial initiatives aimed at e-commerce.
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According to Grupo Boticário, the position requires an analytical profile and the ability to integrate teams from Commercial, Creation, and Branding, ensuring consistency in the brand’s communications.
Among the main responsibilities are creating materials for campaigns, measuring results, and identifying opportunities for process optimization.
The analyst must also participate in setting goals and tracking performance indicators to propose adjustments when necessary.
Requirements and Professional Profile
According to the company, the ideal candidate should have experience in CRM focused on e-commerce, data mastery, and negotiation skills with different business areas.
Grupo Boticário states that the position requires strategic vision, critical analysis ability, and adaptability to changing priorities, characteristics considered essential in the digital beauty market.
Additionally, the role demands autonomy to propose solutions, evaluate metrics, and make data-driven decisions.
The routine involves constant contact with internal teams and monitoring goals related to conversion, engagement, and customer recurrence.
Responsibilities Related to Performance
The work is driven by performance goals, focusing on measuring results.
The analyst will need to consolidate dashboards and performance reports, as well as present data in follow-up meetings.
The Group highlights that the work is geared towards campaign optimization and analyzing indicators such as open rates, clicks, conversion, and average order value.
Based on these metrics, the professional may conduct A/B tests, adjust segmentations, and revise strategies to improve CRM results.
The goal, according to the company, is to enhance the shopping experience and drive sales growth through data.
Benefits Offered
Grupo Boticário reports that it offers a health and dental plan, aid for medications, telemedicine services, and second medical opinion, as well as wellness programs and vaccination campaigns.
The package also includes meal vouchers or local restaurant, food vouchers, and a Christmas benefit.
Among the differentiators, the company cites the health plan for pets, the birthday day off, discounts on group products, and partnerships with gyms and studios.
There are also family-oriented aids, such as support for early childhood education, nutrition credits, extended parental leave, and support for atypical parents.
In the financial area, employees have access to life insurance, private pension, and payroll loans.
Benefits vary according to the work model and internal policies.
About Grupo Boticário
The Grupo Boticário is one of the leading companies in the cosmetics sector in the country, with 15 brands and a presence in over 40 countries.
According to corporate data, the group maintains a strong focus on innovation, diversity, and sustainability, with public goals aimed at reducing environmental impacts and promoting social inclusion.
According to a survey by the Glassdoor Employer Branding Awards 2025, the Group was recognized as one of the best companies to work for in the Brazilian retail sector, based on spontaneous evaluations from employees on the platform.
Selection Process
The selection process consists of five stages, according to the company’s career portal:
- Registration and submission of CV
- Profile and qualifications screening
- Interview with the Recruitment and Selection team
- Interview with the area leadership
- Sending the offer letter and admission process
These phases, according to Grupo Boticário, are aimed at the technical and behavioral analysis of candidates, ensuring alignment with the culture and the demands of the role.
Relevance of the CRM Area in the Beauty Sector
Market specialists in e-commerce point out that CRM plays a strategic role in the beauty sector, as it allows for greater personalization in communication and direct relationships with consumers.
This type of operation enables brands to increase purchase recurrence and reinforce their bond with their audiences, especially in competitive digital channels.
In the case of Grupo Boticário, CRM activities are integrated within a framework that combines data, technology, and performance marketing.
The company states that this model aims to improve the consumer journey and strengthen the digital presence of the group’s brands.
Place of Work and Responsibilities
The selected professional will work directly in the e-commerce of Quem Disse, Berenice?, in partnership with the marketing and business teams.
The role includes interpreting data and transforming it into practical recommendations to increase campaign efficiency.
According to the company, the work environment values collaboration and continuous learning, with challenging goals and ongoing results monitoring.
How to Apply
Applications must be submitted through the Grupo Boticário career portal, where the stages of the process and the prerequisites for the role are detailed.
The site allows tracking the status of the application and receiving official communications about the next stages.
Professionals with an analytical profile and experience in digital CRM may find this position an opportunity for growth in one of the most representative groups in the beauty market in the country.
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