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Haribo’s only factory in Latin America, the Bauru unit, will remain active until July, while the union negotiates benefits for about 150 affected workers and the company prepares a new commercial operation in Brazil after the announced closure
The Haribo factory in Bauru, the company’s only manufacturing unit in Latin America, will cease operations in July this year, affecting about 150 employees and changing the brand’s operation in Brazil.
Closure announced in São Paulo
Haribo announced this Tuesday (28) the cessation of activities at its unit in Brazil. The factory is located in São Paulo and will continue to operate until July, the deadline informed by the company to complete the operation.
About 150 workers will be impacted by the closure. The Union of Food Industry Workers of Bauru and Region announced that it is mediating negotiations to ensure benefits for the affected employees.
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Haribo factory was the only one in Latin America
Even with the closure of the unit, the company will continue to operate in the country through a new commercial plan. Local production, however, will cease to exist after the plant’s activities end.
Haribo began its manufacturing activities in Brazil in 2016. The unit operated in Industrial District I, in Bauru, and held a strategic position as the company’s only factory in all of Latin America.
Origin began in a small kitchen
Haribo was created in 1920 by the German Hans Riegel. At the time, he started production with few resources, using a bag of sugar, a marble slab, a stool, a stove, a copper kettle, and a rolling pin.
Two years later, the “dancing bear” appeared, a gummy candy that would later give rise to the legendary Haribo Goldbear.
In that same period, the brand launched the advertising slogan “Haribo makes children happy.” The phrase began to accompany the company’s trajectory and became part of the identity built by the candy manufacturer.
Company faced crisis and grew again
During World War II, Haribo ran out of raw materials. The founder died in 1945 and, the following year, the company operated with only 30 employees, in a scenario of strong productive reduction.
The group managed to re-establish itself. Four years later, it already had more than 1,000 active workers, marking an important recovery after the period of crisis and scarcity.
Bears became a registered trademark
In 1962, a Haribo advertisement was shown for the first time on German TV. In 1967, the Goldbears were officially recognized as a registered trademark by the German patent office.
The company expanded its line in 1996 when it also started manufacturing marshmallows. In Brazil, the Haribo factory operated from 2016 until the announcement of its closure, scheduled for July this year.
With information from Correio 24 Horas.
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