With Instant Coffee Sales to the U.S. Plummeting, Coffee Sector Discards Reexportation as a Strategic Exit and Warns About the Impact of Prices on the Brazilian Consumer’s Pocket.
The reexportation of Brazilian coffee to the United States through other countries is not a viable alternative to circumvent the tariffs imposed by the U.S. government. The statement by sector leaders on Tuesday (9) confirms that there is no easy path for the export of Brazilian coffee, which is already feeling the strong impact of the rates, especially in the instant coffee segment.
U.S. Tariffs and Brazil’s Weight in the Global Market
Brazil is the largest producer and exporter of coffee in the world, and the United States is the main consumer of the product. However, this trade balance was shaken after U.S. President Donald Trump imposed a 50% tariff on many Brazilian products, including coffee, a measure that took effect on August 6.
Reexportation: An Infeasible Strategy for the Sector
The idea of using other countries as a bridge to reach the American market was considered but quickly discarded. “We do not see this possibility. This was something that was already hinted at from the beginning,” said Márcio Ferreira, president of the Coffee Exporters Council (Cecafé). He explains that sending raw beans through third parties would be “very easy for the U.S. government to detect.”
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The Plummet of Nearly 60% in Instant Coffee Sales
The impact of the new rules was immediate and severe for the instant coffee industry. Data from Abics reveal that exports of the product to the U.S. in August fell by 59.9%. The volume dropped from 65,914 sacks in the same month last year to only 24,460 sacks of 60 kilos. “This is detrimental not only to our industries but also to our trading partners in the United States,” stated Aguinaldo Lima, executive director of Abics.
The Domino Effect: From Global Price to Inflation in Brazil
The consequences are not limited to foreign trade. The International Coffee Organization (ICO) and the National Supply Company (Conab) warned that the tariffs could raise global prices. Internally, the scenario is also concerning, as Brazil is the second largest consumer of coffee. “Coffee is getting more expensive for consumers again,” said Célirio Inácio, executive director of Abic, who concluded by stating that the increase “will directly contribute to inflation here in Brazil.”

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Só se fizerem igual na Europa com vinho e espumante. Jogar fora para não abaixar.
Vender necessário pagar empréstimos e resto lixo.
Isso comum na Europa no caso vinhos e espumantes, para não baratear.