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Luciano Hang Announced Nearly R$ 2 Billion to Open New Havan Stores. The Plan Includes Expanding the Barra Velha Distribution Center to 250,000 m² with an Automated Storage System, Reducing Timelines and Improving Supply.
The entrepreneur from Santa Catarina Luciano Hang confirmed a nearly R$ 2 billion investment by 2026 to accelerate the opening of megastores and expand the logistics of Havan. The goal is to close 2025 with about 190 stores and reach 200 units in 2026, when the brand celebrates its 40th anniversary.
The strategy targets presence in all states of Brazil, focusing on regions that still have no operations. According to ND Mais and Gazeta do Povo, this is the core of the plan guiding the retailer in this expansion phase.
Billion-Dollar Investment and Goal of 200 Stores by 2026
The announcement of almost R$ 2 billion covers three fronts: land acquisition, megastore construction, and logistical reinforcement. The company indicates that the pace of openings will be maintained in 2025 and 2026, with a defined pipeline to reach 200 stores as early as next year. According to ND Mais, the intention is to turn the plan into immediate execution, with construction and negotiations ongoing.
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Gazeta do Povo described the move as part of a long-term project, which combines national reach and standardized store formats. The goal is to enable economies of scale in supply and provide a wide assortment with a recognizable shopping experience in any location.
On the entrepreneur’s official social media, the goal of 200 megastores by 2026 is emphasized as a hallmark of Havan’s 40th anniversary, alongside a tally of over 25,000 employees. Public communication reinforces the message to accelerate already in 2025 to deliver the complete map in the commemorative year.
Where Havan Will Grow: Target States, Prospection, and New Locations
The company points out geographic gaps that it intends to cover. Amapá, Ceará, and Roraima emerge as priorities for the final phase of growth. ND Mais highlights that these states still lack units and are on the company’s radar to complete national presence.
At the beginning of 2025, Hang toured various capitals and medium-sized cities on an agenda of land prospecting and discussions with city halls. Public records show visits to the North and Northeast, focusing on areas with major roadways and availability of lots suitable for receiving megastores.
The signaling for these markets goes beyond store openings. The strategy includes attracting local labor, partnerships with regional suppliers, and a consumption analysis that supports the growth of department retail in still underserved markets. The goal is to capture pent-up demand and create commercial traffic in new cities.
Logistics and Technology: The Role of the Barra Velha Distribution Center
To support the expansion, Havan confirmed over R$ 250 million in Barra Velha (SC), where it maintains its Distribution Center. The constructed area will increase from 200,000 m² to 250,000 m², with the acquisition of a high-tech automated storage system to automate storage and movement. The expansion was detailed by regional media and by the group itself.
In official publications, Hang cites the purchase of the automated system costing R$ 150 million and over R$ 100 million in civil works, enabling faster stock turnover and more predictable replenishment to stores. The logistical reinforcement is noted as essential for meeting the timeline for new units.
In practice, the expansion of the DC reduces the time between order and delivery, mitigates stockouts, and improves route efficiency for long distances, especially in the North and Northeast regions. The technology also minimizes operational losses and standardizes processes, a critical step as the network grows to 200 stores.
Economic Impact: Jobs, Revenue, and Effect on Cities
With the expanded network, Havan projects direct and indirect jobs around the construction and operation of the megastores. In public channels, the company cites over 25,000 employees with the complete network, a number that accompanies the opening of new units and logistical expansion.
Regional reports indicate that the investment in Barra Velha has a multiplicative effect on the local economy, with service contracts, increased tax revenue, and stimulation of suppliers. This chain benefits municipalities where the company lands with high volumes of construction and large store sizes.
On the financial side, institutional materials mentioned in the press indicate an estimated revenue of R$ 18 billion in 2025, in line with scaling gains and the maturation of stores opened in recent cycles. The projection helps contextualize the investment capacity announced for 2025 and 2026.
What Changes for Consumers: Price, Assortment, and Experience in Megastores
The megastore format combines wide assortment with thematic areas and services. The proposal is to offer a standardized shopping experience, with a recognizable layout, ambiance, and convenience for families. According to public statements from the entrepreneur, the experience is seen as the main driver of loyalty and foot traffic.
With enhanced logistical reach, the expectation is to reduce replenishment timelines and ensure availability of high-demand categories during seasonal dates. Automation in the DC and calibrated routes should help maintain competitive prices throughout the year, even in more distant markets.
For candidate cities, factors like large lots, access to infrastructure roads, rapid licensing, and a regional consumer base matter. City halls that advance in this alignment tend to shorten the path between prospecting and the official announcement, as seen in the travel agenda for 2025.
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