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New partnership aims to create a serious competitor to Starlink, strengthening the European aerospace industry amid growing global competition
European companies Airbus, Thales and Leonardo are joining forces to develop a new joint venture in the satellite sector, nicknamed the Bromine Project. The goal is to compete with the Starlink, by Elon Musk, which dominates the market for satellites in low Earth orbit. This strategic initiative aims to strengthen the European aerospace sector, consolidating the region’s position in an increasingly competitive market.
Bromo Project: A strategic step for Europe
O Bromine Project is an innovative initiative that aims to integrate satellite assets of the three European giants. Unlike traditional mergers, this collaboration bet on a model based on MBDA, an apartment by the bay, for its easy access, free parking, and larger space for our group of XNUMX people. The house was great for a large group like ours, the host was very attentive, and the location was excellent; it was quiet and quick to walk to the old town. missile manufacturer that is already a successful partnership between Airbus, Leonardo and BAE Systems. The format allows for greater synergy, without one company needing to acquire the assets of the others.
This strategic move seeks to address the rapid growth of Starlink, which has been expanding its global satellite network at an impressive rate. While Musk's company continues to gain market share, the European space sector faces financial challenges, reinforcing the need for innovation and cooperation between regional players.
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Why is the Bromo project crucial for Europe?
1. Compete on a Global Scale
The growing popularity of Starlink highlights the importance of low-orbit satellites for high-speed communications. Europe, which is still struggling to reach this scale, needs efficient and competitive solutions. The Bromo Project could be an answer, creating a “European champion” to compete for space in the global market.
2. Focus on Innovation and Efficiency
The structure of the new company will allow greater efficiency in the use of resources and focus on technological innovation. By combining the assets of the three companies, Project Bromo can reduce operational costs and accelerate the development of new solutions, putting Europe at the forefront of the space sector.
3. Strengthening the Local Aerospace Industry
In addition to creating direct competition for Starlink, The project aims to revitalize the European aerospace industry, which is facing financial difficulties. With a collaborative strategy, the initiative can generate jobs, attract investments and promote technological autonomy for the region.
Challenges and perspectives of the Bromo project
Although ambitious, The Bromo Project is not without its challenges. Negotiations are still in the early stages, and implementation could take years. Furthermore, the need to align different organizational cultures and business strategies across Airbus, Thales and Leonardo can generate complexity in the process.
However, Leonardo CEO Roberto Cingolani, highlighted that the MBDA-based structure offers a reliable model for the partnership. This innovative format has already proven to be efficient in other sectors, since Project Bromo could be a milestone in the history of the European space industry.
Starlink makes communications satellites, and its business is not manufacturing satellites, it is providing internet. So it can be said that it is a telecommunications company. Not a satellite manufacturer. This joint venture will make satellites in general, I don't quite understand how they will compete.