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Real Estate Sector Takes More Cautious Approach in 2025, But Developments and Affordable Housing Maintain Momentum; North and Midwest Regions Gain Prominence in Investments
The optimism that marked the real estate sector in 2024 has given way to a more cautious outlook in 2025. The perception among construction industry entrepreneurs has shifted, and the numbers reflect this.
This year, 38% of respondents feel that the market is in decline or recession. In 2024, this sentiment only reached 12%. Meanwhile, those who believe in rapid growth have fallen from 14% to 9%.
The data comes from a survey conducted between February and April by the Sienge Ecosystem and Prospecta. A total of 137 entrepreneurs from various areas of the construction industry were interviewed.
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Developments and Affordable Housing Gain Ground in the Construction Industry
Even with the uncertain scenario, there are niches that remain attractive. The Minha Casa, Minha Vida program, developments, and the vertical residential market are among the main areas of expansion.
Among them, developments stand out. According to Gabriela Torres, strategic intelligence manager of the Sienge Ecosystem, this model adapts well to the current moment. The reason lies in greater flexibility, lower initial capital requirements, and alignment with housing programs.
Access to funding is cited as the main obstacle by 20% of respondents. Other factors mentioned were high interest rates (17%) and credit restrictions (7%).
Investments Continue, But With More Regional Focus
Despite the more challenging environment, the intention to invest remains high. Of the entrepreneurs surveyed, 76% said they plan to make new investments in 2025.
The Southeast region still leads interest, with 32% preference, but has lost 7 points compared to 2024. Conversely, the North and Midwest regions gained ground. The North increased by 4 points, and the Midwest by 3.
According to Gabriela Torres, the trend indicates a shift in strategy. The saturation of the traditional market is prompting investors to look at new areas.
Midwest and North Attract Attention from Construction Industry Entrepreneurs
The Midwest is driven by agribusiness. The North, on the other hand, presents opportunities for urban and infrastructure development.
Although less targeted, these regions are emerging as strategic bets. Geographic diversification appears as a response to the insecurity scenario, and the potential for appreciation in these areas is starting to attract those wanting to continue investing in the sector.
With information from Exame.
