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The Job Market Is Becoming Increasingly Competitive, and Being Well Prepared for a Job Interview Can Make All the Difference. A Former Google Executive Shared Three Fundamental Steps That Candidates Should Follow Before the Interview to Increase Their Chances of Success and Impress Recruiters.
Jenny Wood, a former Google executive, learned over the years what sets a candidate apart during a job interview.
She emphasizes that many think the job interview is limited to the time of formal conversation with the recruiter. However, the evaluation process begins long before that, from the first contact with the company.
To stand out and remain on the recruiter’s mind, Wood recommends three strategies that can make a difference in the final decision.
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Present a Plan for the Role
An effective way to impress the recruiter is to demonstrate from the beginning how you can add value to the company. To do this, Wood suggests creating a one-page document with an action plan. The goal is to show that you are already thinking strategically about the position.
The plan can be simple and contain two main pillars, such as revenue growth and operational improvements.
For example, if you are applying for a position at an ice cream company, you might structure goals like:
- Revenue: increase chocolate ice cream sales by 3% per year.
- Operations: improve retailer satisfaction by 5%.
For a teacher, the pillars might involve educational metrics, community involvement, and extracurricular activities. The important thing is to show the recruiter that you are clear on how you can contribute.
This plan can be crafted in a PDF or slide format and shared with the company. During the conversation, seek an opportunity to mention it and present your ideas naturally.
Post About the Company on LinkedIn
LinkedIn is an important tool for any professional looking for opportunities.
Wood recommends that candidates post about the company on the platform a few days before the interview.
The reason? Recruiters often check the profiles of candidates, and when they find a recent and positive post about the company, it makes a good impression.
There’s no need to write a long text. Wood suggests something simple, with up to seven sentences, commenting on a news or initiative from the company. An example:
- “I just read about a new ice cream launched by Company X. I found it interesting how it brings an innovative combination of flavors and ingredients. This kind of novelty reinforces how creativity in gastronomy can surprise and win over consumers.“
This type of post shows that you are following the company, understand the industry, and are engaged. Moreover, it helps create a connection point with the interviewer, who may remember you because of this detail.
Send a Voicemail on LinkedIn
Another tip that can help create a stronger connection is sending a voicemail on LinkedIn to the interviewers. Wood states that audio messages are more memorable than written texts, as they provide a more personal tone to the interaction.
The message can be sent a day before the interview and should be short and objective. Something like:
- “Hi, [recruiter’s name], I’m super excited for our conversation tomorrow. This opportunity seems to fit perfectly with my skills and experience, and I look forward to discussing how I can contribute. See you soon!“
Wood highlights that when receiving several messages on LinkedIn, voicemails are the ones that stand out the most. As they are less common, recruiters tend to pay more attention to them.
Why Do These Strategies Work in Job Interviews?
These tactics help candidates remain in the memory of interviewers, who often need to decide between several qualified professionals.
Small details can make a difference in the final choice.
By creating an action plan, you demonstrate planning and commitment. By posting on LinkedIn, you reinforce your interest in the company. And by sending a voicemail, you create a more personal interaction.
Jenny Wood used these tactics throughout her career and achieved success in several interviews at Google. According to her, those who apply these strategies have a higher chance of being remembered and chosen by recruiters.
If you are preparing for a job interview, it is worth testing these suggestions. They could be the edge you need to secure your ideal position.
With information from CNBC.
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