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Honda redefines its scooter line in Brazil, discontinuing the Forza 350 and focusing on more affordable and adventurous models
Honda has announced that the Forza 350 scooter will leave the Brazilian market in 2025. This strategic move reflects the change in automaker's focus on more affordable and aligned scooters to local consumer preferences. Launched in 2022, the Forza 350 Scooter was Honda's attempt to offer a premium option in the segment, but failed to achieve the expected popularity, according to the News Motor website.
The decision was communicated by the Japanese manufacturer, which highlighted the need for offer “modern scooters” that suit the taste of the Brazilian public. With the departure of the Forza 350, Honda seeks to consolidate its presence in the entry-level segment, where more economical models are more widely accepted.
What led to the end of the Forza 350?
The scooter market in Brazil is highly competitive, dominated by models that combine technology and accessibility. The Forza 350, imported from Thailand, had a 330 cm³ engine, generating 29,2 hp of power and 3,24 kgfm of torque. Despite the robust specifications and advanced features, such as liquid cooling, CVT transmission and Honda Selectable Torque Control (HSTC) traction control, the model faced challenges in the Brazilian market.
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The high price, around R$ 50.300, was one of the main factors that limited the popularity of the Forza 350. In a country where cost-benefit is a crucial factor for consumers, the scooter was unable to compete effectively with more economical models.
Forza 350 Convenience and Safety Features
The Forza 350 is stood out for offering advanced convenience and security features. The model came with an adjustable electric windshield, space in the trunk for two helmets, USB port for charging, full LED lighting and keyless entry technology. However, these benefits were not enough to offset the high price tag, especially when compared to cheaper and equally efficient alternatives.
Honda's new phase in Brazil
With the discontinuation of the Forza 350 Scooter, Honda reinforces its strategy of focusing on entry-level and adventure scooter models. The brand's scooter line-up, now comprising the Elite, PCX, ADV and X-ADV, reflects this new approach. The PCX, for example, received updates to version 2025, including the ACG system and other technological innovations.
It strategic change aims to better meet the profile of the Brazilian consumer, that values the combination of affordable price and modern features. The withdrawal of the Forza 350 from the market is an example of how Honda is adjusting its offering to remain competitive and relevant in Brazil.
