Jeep Earns Over R$ 100 Million In Just Three Hours With The Launch Of Its New Pickup Truck, Surprising The Automotive Industry

Jeep Just Launched Its New Pickup And In Just 3 Hours It Generated Over R$ 100 Million. Its Vehicle Is Surprising The Automotive Industry, Featuring 284 Horsepower And An Impressive Torque.

The Jeep Estimated That It Would Sell 300 Units Of Its Gladiator Pickup By The End Of The Year When Presenting Its New Model. On Friday (5th), The Brand Announced That 322 Vehicles Were Sold, This Being The Quota For Four Months, In The Three Hours Following The Official Launch Of The Utility. Considering That Each Unit Costs About Half A Million, With No Customer Receiving A Discount, Jeep Earned R$ 160,996,780 In Just Three Hours, Setting A New Sales Record In The Automotive Industry.

Jeep Explains The Success Of Its Pickup In The Automotive Industry

According To The Brand, A Large Part Of The Success Of Its Vehicle In The Automotive Industry Is Due To The Network Of Dealerships, Which Conducted In-Person Actions With Customers. Jeep Emphasizes That The Sales Expectation For The Model Remains High, Given The Success Of The First Hours Of Sales And Also The Beginning Of The Advertising Campaign For The New Jeep Pickup.

Thus, The Company Is Looking For A Way To Expand The Availability Of The New Jeep Gladiator For The National Market, According To The New Demand. If It Were A Dealership And Not A Conglomerate That Has 7 Manufacturers In The Country And 14 Worldwide, Exhibiting Its Entire Portfolio In A Single Showroom, Stellantis Would Be One Of The Largest Pickup Developers.

Only Fiat And Ram, Two Brands Of The Group, Have 5 Pickups, Which Are The Strada, 1500 Rebel, Toro, 2500 Lamarie, And 3500. Peugeot, Another Representative Of The Automotive Industry Giant, Will Also Sell The Mid-Size Landtrek In The Future. Even Jeep, A Company Traditionally Known For Its SUVs, Is Not Left Out Of This List, As It Is Launching Its Gladiator Pickup, Which Comes In A Single Version, Rubicon, Priced At About R$ 499,990.

Jeep Pickup Has 284 Horsepower

According To The Head Of The Jeep Brand In South America, Alexandre Aquino, The Jeep Pickup Does Not Fit Into Current Market Segments, And Because Of This, The Brand Believes It Is Opening A New Segment, Which Is Being Called Exclusive Off-Road.

These Are Customers Seeking The Pinnacle Of Off-Road Experience Coupled With An Exclusive Pickup In The Automotive Industry. In The Wrangler, From Which The Base Is Used, The Engine Is A 2.0 Turbo Four-Cylinder, Delivering A Torque Of 40.8 Kgfm And A Power Of 272 Horsepower.

In The Jeep Pickup, However, A 3.6 V6 Engine Has Been Used, Which Delivers 284 Horsepower And 35.4 Kgfm And Is Paired With An 8-Speed Automatic Transmission. Reviewing The Technical Specifications Of The Jeep Pickup, It’s Clear That There Is Nothing Comparable In The Brazilian Market.

Besides Being Huge, Measuring 5.59 Meters In Length, With A Wheelbase Of 3.48 Meters, Smaller Compared To Ram Models, The Smallest Pickup Measures 5.93 Meters, Its Off-Road Capability Makes It Seem Almost Impossible To Encounter Uncrossable Obstacles.

Jeep Pickup Was Developed Exclusively For Leisure And Adventure, According To The Manufacturer

The Model Features A 4×4 Traction System With A Ratio Of 4:1, An Electronic Locking Differential System For The Rear And More For The Front, A Front Stabilizer Bar With Electronic Disconnection, A Crawl Ratio Of 77:1, And Dana Front And Rear Axles.

Additionally, The Vehicle Features A Front Camera That Helps To Focus On The Path During Trails. It Is A Car Focused On Leisure And Adventure, And This Is Demonstrated When The Doors Or Roof Are Unlatched. Even The Windshield Can Be Lowered.

Even So, There Are Certain Luxuries, Such As Adaptive Cruise Control, An 8.4-Inch (0.21 M) Multimedia Center, Blind Spot Monitoring, Among Others.