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Jetour accelerates in Brazil, surpasses 1,000 cars sold in just 3 months, and bets on plug-in hybrid SUVs to enter the competition strongly against BYD and GWM.

Written by Viviane Alves
Published on 29/05/2026 at 14:40
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Chinese brand started sales in March and tries to gain space with S06, T1, and T2, electrified models with urban, adventurous, and light off-road focus.

Jetour surpassed 1,000 cars sold in Brazil in just three months of operation, showing the first signs of strength in the national market.

The Chinese brand officially started its sales in the country in March, with a strategy based solely on plug-in hybrid SUVs.

According to Jetour itself, the result was supported by a proposal that combines electrification, adventurous look, and mixed use between city, road, and light off-road.

Part of the Chery group in the international market, the manufacturer arrived in Brazil with a portfolio formed by the models S06, T1, and T2.

Electrified SUVs drive Jetour’s arrival

Currently, Jetour’s Brazilian operation includes only PHEV vehicles, an acronym used for plug-in hybrids.

The brand also tries to occupy space in an increasingly competitive market by Chinese manufacturers.

The S06 serves as the entry point of the national line and targets the segment of electrified medium SUVs.

Thus, the model faces names like BYD Song Plus, GWM Haval H6, and Omoda Jaecoo 7.

According to Jetour, the S06 was developed to concentrate the largest sales volume of the Brazilian operation.

Jetour T1 white SUV displayed in the brand's showroom in Brazil, highlighting the electrified model of the T Series with a robust look, adventurous proposal, and focus on the Chinese manufacturer's expansion in the national market.
Jetour T1 is presented at the brand’s event in Brazil, reinforcing the Chinese manufacturer’s strategy to expand its presence in the plug-in hybrid SUV segment.

S06 targets urban use and high autonomy

The Jetour S06 bets on plug-in hybrid motorization and high autonomy as main commercial arguments.

The model has a more urban profile and seeks to attract consumers interested in electrification.

Thus, the brand tries to compete for an audience that is already following the advancement of Chinese SUVs in the country.

The S06 reinforces Jetour’s strategy to grow with a streamlined, electrified line positioned in high-demand segments.

T Series bets on adventurous look

The T Series tries to occupy a still underexplored space in Brazil, with a more robust proposal inspired by the off-road universe.

The T1 combines the appearance of an adventurous utility vehicle, square lines, and a proposal aimed at mixed use.

Even so, the model maintains a focus on everyday use, without abandoning the urban proposal.

According to the manufacturer, the set combines a 1.5 turbo gasoline engine and an electric motor.

The SUV delivers 510 Nm of combined torque and a range of over 1,000 km, according to Jetour.

T2 occupies the top of the national range

The T2 appears as the most robust model in the Brazilian line, positioned above the T1.

The SUV bets on larger dimensions, a more robust look, and a hybrid system with two electric motors.

According to Jetour, the set delivers 610 Nm of torque.

In this way, the T2 reinforces the brand’s attempt to create its own identity in Brazil.

The manufacturer also confirmed a variant with 4×4 all-wheel drive for the national market.

Jetour T2 SUV in gray color photographed in studio from a rear side perspective, highlighting the robust design, adventurous proposal, and the Chinese manufacturer's strategy to expand its presence in Brazil with plug-in hybrid vehicles.
Jetour T2 is displayed in the studio during the presentation of the Chinese brand’s electrified SUV line, highlighting the top-of-the-range model intended for the Brazilian market.

Chinese competition gains a new chapter in Brazil

With S06, T1, and T2, Jetour tries to differentiate itself in a sector marked by the growth of Chinese brands.

The company bets on an uncommon combination of electrification, high autonomy, and adventurous looks.

The initial progress, with more than 1,000 cars sold in three months, shows that the brand has already managed to attract attention in the country.

Now, the challenge will be to turn this debut into a consistent presence in the Brazilian market.

Will Jetour’s plug-in hybrid SUVs be able to gain ground against Chinese competitors already known to Brazilian consumers?

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Viviane Alves

Writer specializing in the production of strategic content covering macro and microeconomics, geopolitics, the energy market, the automotive sector, and global trade.

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