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Labor shortage reaches Brazil and companies respond with free courses, 1,200 open positions, 4,034 active training programs, training from scratch, certifications like CPA-20, and even 100% employability in exclusive programs.

Written by Alisson Ficher
Published on 21/04/2026 at 10:14
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Scarcity of professionals drives companies to invest in their own training, expand access to free courses, and create direct pathways between training and employment in different sectors of the Brazilian economy, from first job to technical qualification and specialized certifications.

The scarcity of qualified professionals, previously more associated with specific technical areas, has also begun to affect sectors with high hiring volumes, such as food, logistics, construction, technology, cellulose, mining, and the financial market.

In response, companies and institutions have expanded their own training programs, offering free courses, internal development pathways, and partnerships with technical schools to prepare candidates from the entry level.

In Espírito Santo, this movement appears in different job profiles and educational backgrounds.

There are initiatives aimed at first jobs, programs for those seeking re-employment, training open to the community, and longer pathways designed for specialized careers.

Common to these actions is a realization that is already widespread in the market: in many cases, waiting for a ready professional is no longer sufficient.

Companies start training professionals from scratch to meet demand

At McDonald’s, the entry door remains open for young people with no prior experience, as long as they have completed or are currently attending high school.

The logic is to absorb this audience and develop technical and behavioral skills throughout the journey, in a model that transforms hiring into an initial step of continuous training.

The journey of Valesca Ferreira Neves, who started as a cashier at 16 and rose to unit manager, illustrates this internal growth path.

Franchisee of the network in Espírito Santo, Patrícia Correia summarized this strategy by stating that the basic requirement is a connection to high school, while the rest of the learning is built on the job itself.

This type of structure has gained strength because it reduces reliance on ready-made labor and expands the reach of recruitment in markets pressured by a lack of candidates with prior experience.

Technical training and simulators gain space in the industry

In logistics, Portocel adopted a similar approach, but with a technical focus.

The company maintains a training center with simulators for forklift, trailer, and crane operations, a structure used to enhance employees and also professionals from outside the company.

The initiative expands access to practical qualification and helps to train workers aligned with operational needs.

VLI, in turn, has consolidated this model on a corporate scale.

The company brings together technical training programs, online courses, behavioral training, leadership tracks, and partnerships for postgraduate and MBA programs.

In the current structure, there are 4,034 active courses and a high satisfaction rate, highlighting that qualification has become part of the central strategy of operations.

Free courses and 1,200 places expand access to qualification

In the construction sector, Obramax announced 1,200 places in free courses in Espírito Santo through the Professionals Academy, created in 2018.

The proposal combines in-person and online training, with certification and content focused on the practical routine of construction sites.

In markets where specialized professionals are increasingly sought after, the opening of training programs also serves as a mechanism to expand the future supply of qualified workers.

Samarco follows a similar path in Minas Gerais and Espírito Santo.

The company invests in training in partnership with educational institutions, focusing on the training of community residents and the creation of a talent pool for future hiring.

Suzano also maintains qualification programs with a regional focus.

The initiatives include apprenticeships, technical courses, and opportunities aimed at young people and professionals in operational and administrative areas.

Technology and financial market offer training with high employability

In the technology field, programs aimed at training new professionals focus on inclusion and access.

The Young Programmer offers training for women interested in entering the sector, with structural support and 100% placement in the job market.

The number of places varies according to the announcement, reflecting the continuous expansion of this type of initiative.

In the financial market, XP Future acts as an entry point for those wishing to migrate to the investment sector.

The program offers a structured development track, with support for certifications required by the sector, such as CPA-20 and CEA.

The training combines technical content, commercial development, and preparation for professional practice.

Labor shortage changes hiring strategy in Brazil

The advancement of these initiatives indicates that the labor crisis is no longer just about the lack of resumes, but about the gap between what companies need and what traditional training delivers.

Instead of focusing efforts solely on competing for already trained professionals, companies have started to internalize part of the qualification and create shorter paths between interest, learning, and hiring.

Free programs, corporate pathways, and certifications have gained prominence in recruitment strategies.

At the same time, these actions broaden access to the job market and help companies sustain operations in an increasingly challenging environment to find qualified professionals.

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Alisson Ficher

Jornalista formado desde 2017 e atuante na área desde 2015, com seis anos de experiência em revista impressa, passagens por canais de TV aberta e mais de 12 mil publicações online. Especialista em política, empregos, economia, cursos, entre outros temas e também editor do portal CPG. Registro profissional: 0087134/SP. Se você tiver alguma dúvida, quiser reportar um erro ou sugerir uma pauta sobre os temas tratados no site, entre em contato pelo e-mail: alisson.hficher@outlook.com. Não aceitamos currículos!

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