Luciano Hang's cousin bets on the same strategic logic as Havan, achieving seven-digit revenue in the first year and projecting explosive growth of 129% with an ambitious plan to quadruple revenue.

Luciano Hang’s cousin bets on the same strategic logic as Havan, achieving seven-digit revenue in the first year and projecting explosive growth of 129% with an ambitious plan to quadruple revenue.

Written by Felipe Alves da Silva

Published on 15/04/2026 at 21:26

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Agency created by Jordan Hang bets on the integration between marketing and commercial strategy to boost financial results and transform businesses in different sectors of the economy

The information was disclosed by “ND Mais”, which details how Luciano Hang’s cousin, Jordan Hang, has been gaining prominence by applying a strategic approach inspired by the model of Havan to drive the accelerated growth of his marketing company.

From the beginning, Jordan Hang decided to follow a different path from the traditional advertising market. Instead of focusing solely on creating campaigns, he structured his company based on the same strategic logic as Havan: integrating communication directly with financial results. In this way, the proposal goes far beyond advertising, aiming to directly impact clients’ revenue.

In this context, he founded Nostco, an agency that positions itself as “outside the traditional”. The company was initially active in three states in southern Brazil and quickly began to stand out precisely for aligning marketing, market positioning, and commercial strategies. Thus, communication ceases to be an end and becomes a means to achieve real growth.

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Strategic model inspired by Havan challenges traditional practices in the advertising market and promises concrete financial results

On the other hand, Jordan Hang openly criticizes the conventional model adopted by many agencies. According to him, it is common for a single professional to manage multiple accounts at the same time, which ends up fragmenting important processes such as briefing, planning, and creation. Consequently, this dynamic reduces the connection with the client’s business and limits the impact of the campaigns.

In light of this scenario, Nostco implemented a different model. Before any campaign is created, the company conducts a thorough analysis of the client’s commercial goals and market position. To this end, it has a dedicated intelligence unit exclusively to guide strategic decisions.

“Our focus is not to produce communication pieces for their own sake. The goal is to move the financial needle of the client’s company. Communication comes as a consequence of this strategy,” says Jordan Hang.

Moreover, this approach allows each project to be developed based on concrete data and clear objectives, significantly increasing the chances of success. As a result, the agency has been gaining traction among companies seeking structured and sustainable growth.

Accelerated growth, seven-digit revenue, and a projected increase of 129% put Nostco in the spotlight in the market

As a direct consequence of this innovative strategy, the numbers are already starting to impress. Right in its first year of operation, Nostco achieved revenue in the seven-digit range, a significant milestone for a newly established company.

Furthermore, the projection for 2026 is even more ambitious: a growth of 129%, with the expectation of quadrupling revenue in the short term. This advancement is expected to be driven both by new contracts and the favorable scenario of major events, such as the World Cup and elections, which traditionally heat up the communication market.

Among recent cases, a national campaign featuring presenter Celso Portiolli for a construction company from Santa Catarina stands out. The action received significant media attention and brought the city of Porto Belo to open television for the first time, reinforcing the potential of the strategy adopted by the agency.

Currently, Nostco serves companies in the industrial, retail, and real estate sectors. In common, these clients seek to replicate communication strategies aligned with the growth of major brands — a concept that directly refers to the model established by Havan.

Therefore, by combining strategic intelligence, a focus on results, and integration between areas, Jordan Hang demonstrates that it is possible to transform marketing into a true growth lever. And, by all indications, this bet inspired by Havan could place your company among the most relevant in the sector in the coming years.

With information from: ND Mais

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Luciano Hang’s cousin bets on the same strategic logic as Havan, achieving seven-digit revenue in the first year and projecting explosive growth of 129% with an ambitious plan to quadruple revenue.

Agency created by Jordan Hang bets on the integration between marketing and commercial strategy to boost financial results and transform businesses in different sectors of the economy

Strategic model inspired by Havan challenges traditional practices in the advertising market and promises concrete financial results

Accelerated growth, seven-digit revenue, and a projected increase of 129% put Nostco in the spotlight in the market

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Agency created by Jordan Hang bets on the integration between marketing and commercial strategy to boost financial results and transform businesses in different sectors of the economy

Strategic model inspired by Havan challenges traditional practices in the advertising market and promises concrete financial results

Accelerated growth, seven-digit revenue, and a projected increase of 129% put Nostco in the spotlight in the market

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While the U.S. still faces limitations in deep space, China is developing unprecedented technology with strategic satellites that maintain communication with the far side of the Moon and aims for dominance by 2030.

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