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At the opening of the Brazilian pavilion at the Hannover Fair, Lula defended Brazil’s protagonism in the global energy transition and proposed to deepen the partnership with Germany in clean energy, industrial innovation, and technological cooperation, affirming that the country is tired of being treated as small on the global economic stage.
Lula took the stage at the largest industrial fair in the world on Monday (20) with a speech that mixed economic ambition and geopolitical positioning. In inaugurating the Brazilian pavilion at the Hannover Fair in Germany, the president declared that Brazil has unique conditions to lead the global energy transition and made it clear that the country wants to be treated as a protagonist, not as a supporting actor. Brazil’s participation in the event marks the country’s return as an official partner of the fair after 46 years, this time with over 300 companies, including 60 startups and 140 exhibitors spread across six pavilions.
In front of Brazilian and German authorities, the president was direct in stating that Brazil has the technological base, productive capacity, and human capital to compete in global markets on equal terms with industrialized economies. Lula cited companies such as Petrobras and Embraer as examples of national competitiveness and argued that cooperation with Germany should go beyond bilateral trade, reaching universities, research centers, and new sustainable production chains focused on clean energy.
What Lula said about Brazil’s role in the energy transition
According to information from the portal Gov, the central point of Lula’s speech at the Hannover Fair was the defense of Brazil as a future power in the supply of renewable fuels to the world. The president highlighted that about 90% of Brazil’s electric matrix is renewable, a fact that gives the country a competitive advantage over other industrialized nations that still heavily depend on fossil sources. Additionally, he emphasized the advances in biofuel production, with a blend of 30% ethanol in gasoline and 15% biodiesel in diesel.
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The energy transition has been presented not only as an environmental commitment but as a strategy for industrial competitiveness. Lula proposed an international comparison of emissions from fuels used in heavy vehicles, especially trucks, arguing that Brazilian fuel already has CO₂ emissions lower than those of fossil fuels used in other markets. Two biodiesel-powered trucks were displayed at the pavilion, including a Mercedes-Benz model fueled by green biodiesel, practically reinforcing the president’s argument about clean energy applied to cargo transportation.
The partnership between Brazil and Germany can gain a new dimension
Lula did not limit himself to presenting numbers. The president argued that the relationship between Brazil and Germany needs to evolve to a new level of strategic cooperation. Currently, Germany is Brazil’s fourth-largest trading partner, with a bilateral flow of US$ 20.9 billion in the last year, and the seventh-largest source of direct investments in the country, with an accumulated stock of US$ 44 billion. For Lula, these numbers are just the starting point of a relationship that can become much deeper.
The president proposed to expand cooperation in areas ranging from the exchange of scientific and technological experiences between universities to the joint construction of new sustainable industrial chains. The Hannover Fair served as a showcase to show that Brazil did not go to Germany just to display products, but to negotiate long-term partnerships in innovation, automation, and industrial digitalization. Lula visited booths of companies like WEG, BE8, Vale, Volkswagen Brazil, Embraer, and Bayer Brazil, signaling that the interest is transversal and encompasses multiple sectors of the economy.
Why Lula chose the Hannover Fair to reposition Brazil
The choice of venue was not casual. The Hannover Fair is the largest industrial event in the world, a traditional space for showcasing advances in automation, digitalization, and industrial electrification, with a recent focus on sustainability, clean energy, and artificial intelligence. Brazil returns as an official partner of the event after almost five decades, which in itself represents a declaration of intentions from the federal government.
Lula took advantage of this visibility to position the country as a global climate leader and an emerging industrial economy. The participation coordinated by ApexBrasil brought together more than 300 Brazilian companies, making it the largest business delegation the country has ever sent to the event. The president stated that Brazil’s presence in Hannover has three objectives: to learn from German technological capacity, to showcase what Brazil is capable of producing, and to build joint industrial opportunities that benefit both countries.
Lula’s declared ambition and what it means in practice
The speech by Lula in Germany goes beyond diplomatic rhetoric. By stating that the country wants to transform into a wealthy economy and is tired of being treated as small, the president signals a change in Brazil’s international positioning. The energy transition appears as the central axis of this strategy, as it combines real competitive advantage, given that Brazil has one of the cleanest energy matrices in the world, with growing demand from international markets for low-carbon solutions.
In practice, this ambition will depend on the government’s ability to convert speech into concrete agreements and investments. The Hannover Fair provided the ideal setting to present the project, but the results will be measured in the following months and years, by the evolution of trade flow, by the influx of new German investments in Brazil, and by the effective expansion of partnerships in clean energy and innovation. Lula concluded the speech with a phrase that summarizes the bet: after this participation, the relationship between Germany and Brazil will never be the same.
Do you believe that Brazil has real conditions to become a powerhouse in the energy transition, or will Lula’s speech in Germany remain just promises? Leave your opinion in the comments, we want to know what you think about Brazil’s future in the global clean energy industry.
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