Government Evaluates Changes in Automotive Policy, Prompting Reactions from Automakers and Debate on Investments, Jobs, and Brazil’s Position in the Electrified Vehicle Sector.
The Brazilian government faces unprecedented pressure from the automotive sector amid discussions about a possible change in industrial policy for the segment.
Executives from major foreign automakers, such as Toyota, Volkswagen, and General Motors, have expressed concern about the impacts that a change in the vehicle import regime may have on the investments already announced for technological transition in the country.
The debate revolves around the possibility of benefiting BYD, a Chinese giant in the electric car sector, to the detriment of the so-called Mover program, a federal policy that provides incentives for local production and the modernization of the national fleet.
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Pressure from Automakers and International Comparison
The tension intensified after statements from representatives of multinationals indicating that a breach of trust could have serious consequences for the business environment in Brazil.
According to an article published this Tuesday (29) by the UOL portal, according to an executive speaking on condition of anonymity, a possible unilateral change in the agreement made with the federal government could be interpreted as a setback similar to that adopted during the administration of former U.S. President Donald Trump, when the United States disregarded international treaties and affected its credibility with the global market.
The Mover Program
The Mover program, developed by the Ministry of Development, Industry, Commerce and Services, was presented in 2023 as a strategy to encourage the production of flexible hybrid vehicles in Brazil.
The proposal received support from the main automakers operating in the country and resulted in the announcement of over R$ 180 billion in investments until 2032.
These resources would be allocated to modernizing factories, developing new technologies, and launching more sustainable models.
The agreement, mainly negotiated by Minister Geraldo Alckmin, established clear rules for the evolution of the automotive chain, prioritizing job creation and increasing national competitiveness.
Possible Change in Rules and Impact of BYD
The current impasse arose after the Foreign Trade Chamber (Camex) began studies to reduce the import tax on electrified vehicles assembled in SKD (semi-knocked down) and CKD (completely knocked down) regimes.
These categories of imports involve cars whose main parts are produced outside Brazil, requiring less local labor.
The proposal may favor companies like BYD, which recently announced ambitious plans to expand its presence in the Brazilian market, including establishing a factory in Bahia.
Reaction from Multinationals and Risk to Investments
As noted by CPG, traditional automakers argue that any relaxation of the rules could jeopardize the investment schedule already presented to global headquarters.
Executives in the sector assert that the planning done with the Brazilian government took into account the scenario envisioned by the Mover program, which includes the pace of local component nationalization and protection of the local industry.
An abrupt change, they warn, could result in reduced or even suspended new phases of financial contributions, affecting jobs and the country’s technological development.
Alternatives Under Study by the Government
The atmosphere of uncertainty increased after public statements by Geraldo Alckmin suggesting a possible middle ground.
The minister indicated the possibility of bringing forward the increase of the import tax rate to 35%, while also considering the creation of temporary quotas for imported vehicles.
According to the government, these quotas would last for four years and be decreasing in value, allowing for a gradual transition to the new tariff levels.
However, Alckmin emphasized that the measure is still under analysis and that no final decision has been made so far.
Comparison with Trump and Effects on the Brazilian Automotive Sector
The discussion about favoring BYD at the expense of historic automakers established in Brazil has sparked direct comparisons between Luiz Inácio Lula da Silva and Donald Trump.
The former U.S. president was marked by the adoption of protectionist policies and the breaking of multilateral agreements, such as those established under the World Trade Organization (WTO).
Industry executives point out that if Brazil follows a similar path, investor confidence could be shaken, complicating future negotiations and international partnerships.
Impacts on Jobs and Local Suppliers
Another point highlighted by companies refers to the impact on job generation and the development of local suppliers.
The CKD/SKD regime, due to requiring less national production, reduces the need for skilled labor and may limit the advancement of the Brazilian production chain.
According to data from the National Association of Automotive Vehicle Manufacturers (Anfavea), the automotive sector is responsible for about 1.3 million direct and indirect jobs in Brazil, in addition to boosting sectors such as auto parts, logistics, and technology.
Challenges for the Automotive Energy Transition
The controversy also calls into question the energy transition policy planned by the government, which seeks to align Brazil with global trends in decarbonization and vehicle efficiency.
Encouraging local production of hybrid and electric vehicles is considered essential to meet environmental targets set for the next decade.
Frequent changes to the rules could compromise the pace of this progress, according to industry experts.
The Future of the National Automotive Industry
The context of commercial rivalry between traditional companies and BYD reinforces the challenge of balancing economic, technological, and environmental interests.
Seeking a stable and predictable business environment is pointed out by analysts as a fundamental condition to ensure the continuity of investments and maintain Brazil as an automotive hub in Latin America.
Amid uncertainties, the automotive sector awaits a clear definition from the federal government.
The decision to maintain the agreement with Toyota, Volkswagen, General Motors, and other manufacturers, or favor companies like BYD, may influence the future of the Brazilian automotive industry for many years.
In the midst of this impasse, the question remains: how should Brazil act to reconcile the interests of major investors, ensure jobs, and promote innovation in the automotive sector without losing the confidence of key global partners?

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