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Mitsubishi Bets on a New Electric SUV That Redefines Its Role in the European Market, Blending Technology Innovation and Strategic Partnerships That Could Transform the Electrified Vehicle Segment for the Next Years.
Mitsubishi is preparing for a major debut in the European market with the relaunch of the Eclipse Cross SUV in its fully electric version, based on the Renault Scenic E-Tech Electric, a model that has been gaining attention for its technology and range.
The strategy is part of the Japanese automaker’s plan to expand its lineup of electrified vehicles, leveraging established partnerships and platforms, especially on the European continent.
The new Eclipse Cross, according to information from the portal Motor1, will be produced at the French factory in Douai, a strategic location for Renault, and Mitsubishi promises a global debut in September 2025, with sales starting at the end of that year.
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This relaunch reinforces the strong cooperation between Mitsubishi and Renault, established in recent years, and underscores the trend in the global automotive market: the accelerated electrification of vehicles.
Four Mitsubishis Based on Renault Models Reinforce Partnership
The alliance between the two manufacturers is not new but continues to expand.
Currently, Mitsubishi already sells four models in Europe that are essentially adapted versions of Renault cars.
Among them are the Mitsubishi Colt, which is based on the Renault Clio, and the Mitsubishi ASX, derived from the Renault Captur, both market successes that help Mitsubishi maintain competitiveness and expand its portfolio without bearing the total development costs.
More recently, Mitsubishi announced the return of the Grandis, a hybrid SUV that will be a twin of the Renault Symbioz.
The Grandis will be equipped with mild and full hybrid technologies, offering energy efficiency without sacrificing performance.
This focus on electrified vehicles in different configurations expands Mitsubishi’s options, aligning with environmental demands and the expectations of European consumers.
Details of the New Electric Eclipse Cross
The new Mitsubishi Eclipse Cross will be a fully electric SUV, standing out for its versions with batteries of different capacities.
The Long Range version will have an 87 kWh battery, providing a range of up to 625 kilometers under ideal conditions, while the Standard Range, with a 60 kWh battery, will allow for over 420 kilometers, with arrival expected in 2026.
Both versions promise to equip the SUV with modern technologies for connectivity, active safety, and renewed design.
Although the Eclipse Cross shares its platform with the Renault Scenic E-Tech, Mitsubishi will apply its distinctive visual identity.
Elements such as the “Dynamic Shield” front grille and the “Hexaguard Horizon” rear will be incorporated to ensure that the model retains the DNA of the Japanese brand, offering an aggressive and modern look.
This combination of shared platform and unique design aims to attract both fans of the brand and new customers seeking efficiency and style.
The Only “Real” Mitsubishi in Europe: Outlander
With the end of production of the previous Eclipse Cross, Mitsubishi retains only two models entirely developed by its engineering in Tokyo in the European market.
The Outlander is the big highlight, especially with its plug-in hybrid (PHEV) version, which recently returned to Brazil bringing superior electric range and energy efficiency, combined with the versatility of a midsize SUV.
The Space Star, another exclusive Mitsubishi model, is in the final stage of sales in Europe, making way for the brand’s electrified launches.
New Partnerships to Expand Global Portfolio
In addition to the collaboration with Renault in Europe, Mitsubishi is also expanding its operations with other partners.
In the Oceania market, the Japanese brand has formed a strategic partnership with Foxtron, a joint venture between the giant Foxconn and Yulon Motor from Taiwan, to develop a compact electric crossover.
Based on the Foxtron Model B, designed by Pininfarina, the new vehicle will have local production in Taiwan, with a launch forecast for the second half of 2026.
This action aims to increase Mitsubishi’s presence in emerging electric vehicle markets, leveraging Foxtron’s expertise and the region’s infrastructure to expand its market share.
Still on the line of future partnerships, there are plans for a compact electric crossover with Nissan, utilizing shared platforms to accelerate the development of competitive and affordable models.
Mitsubishi’s Strategy in the Global Context of Electrification
Mitsubishi’s movements align with the global trend in the automotive industry to shift towards electrified models.
According to data from the International Energy Agency (IEA), the sale of electric vehicles already represents a growing share of the global market, with projections that more than half of new cars sold worldwide will be electric by 2030.
In this perspective, Mitsubishi acts pragmatically, using existing partnerships and platforms to reduce costs and development time, accelerating the launch of new products.
This strategy can ensure competitiveness in the SUV segment, one of the most important and growing in the global automotive market.
And you, how do you see Mitsubishi’s strategy of betting on partnerships to accelerate its transformation towards electric mobility? Share your opinion in the comments!
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