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Chilean Multinational Invests R$ 730 Million in New Sector and Transforms Goiás into the Largest Manufacturer in the Country!

Written by Roberta Souza
Published on 06/12/2024 at 20:14
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foto/reprodução: Divulgação
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It Is A New Outlook That Opens Up For The Industry In Goiás, And With It Comes Growth And Opportunity!

In the coming years, the industrial landscape in Goiás promises to be impressive, particularly in the diaper market. For example, the leadership of Latin America in personal care products, the Chilean company Softys, according to the website portal6.

The company announced a colossal investment of R$ 730 million for the acquisition of the Ontex factory in Senador Canedo, in the vicinity of Goiânia.

High Expectations

Even with the ongoing authorization from the Administrative Council for Economic Defense, expectations are much higher. Softys plans to invest in a true revolution, expanding the unit and bringing in modern machines to the game, increasing the capacity of what was already good before.

It seems that, literally, a new day is shining for this industry – the capacity promises to be shocking for everyone.

Opportunities For The Community

Currently, this unit already generates about 1,400 jobs in the region. However, with the upcoming changes, this number is expected to grow considerably. Just imagine how many new opportunities will arise for the local community!

This movement not only boosts the economy of the municipality but also brings hope and prospects for many families, like a breath of fresh air in times of uncertainty.

Aiming For Leadership

If everything goes as planned and Cade gives the green light, this factory could become the largest diaper producer in Brazil. This will further consolidate the presence of Softys here, which already has a history of success.

In 2021, the company had already incorporated the former unit of Carta Fabril in Anápolis, which is dedicated to the production of paper and supplies large chains like McDonald’s.

A Promising Transaction

This Ontex transaction with Softys is expected to be completed in the first half of 2025, with operations starting soon after.

Softys already has over 30 brands, operates in eight countries, and employs more than 10,000 direct employees, serving approximately 500 million consumers worldwide with hygiene and cleaning products. It’s amazing how many lives a company can influence!

A Bright Future For Goiás

This investment not only highlights Goiás on the industrial scene but also reveals the strength of the Chilean multinational in Brazil.

It is a transformation that promises not only to increase production but also to improve the quality of life for thousands of people.

Softys is establishing itself as an important reference in the personal hygiene sector in Brazil, and this is great news for everyone living in the region.

After all, seeing companies investing and believing in the potential of our country is always a reason to celebrate, isn’t it?

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Julio Orbenes
Julio Orbenes
29/12/2024 00:08

Muito bom. Excelente

Roberta Souza

Autora no portal Click Petróleo e Gás desde 2019, responsável pela publicação de mais de 8.000 matérias que somam milhões de acessos, unindo técnica, clareza e engajamento para informar e conectar leitores. Engenheira de Petróleo e pós-graduada em Comissionamento de Unidades Industriais, também trago experiência prática e vivência no setor do agronegócio, o que amplia minha visão e versatilidade na produção de conteúdo especializado. Desenvolvo pautas, divulgo oportunidades de emprego e crio materiais publicitários direcionados para o público do setor. Para sugestões de pauta, divulgação de vagas ou propostas de publicidade, entre em contato pelo e-mail: santizatagpc@gmail.com. Não recebemos currículos

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