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In Shenzhen, China, a logistics and branding company for dropshipping claims to send over 20,000 orders per day with more than 200 employees. In a video, it promises to deliver beginners a complete brand customization kit for a one-time fee of about 20 dollars.
A Chinese company based in Shenzhen has attracted attention by promising to shorten the path for those who want to build their own brand in e-commerce. According to the information presented in the video, the business ships more than 20,000 orders per day and has a team of over 200 people. The central promise is bold: to transform any dropshipping beginner into a professional-looking brand for a one-time fee of about 20 dollars, including custom packaging, labels, and thank you cards.
The proposal was shown in a guided tour of the company’s facilities. According to the person in charge, the main differentiator would be offering complete brand customization even for those starting from scratch with little money. The idea, according to him, is to combat the old problem of dropshipping, where products arrived poorly packaged and without identity. The information is based on a video published on the KINSONSWORLD channel on YouTube. It is worth noting that the numbers and benefits mentioned are claims made by the company itself.
The promise of becoming a brand for 20 dollars
The most striking point in the video is the entry cost presented as very low. According to the person in charge of the company, for a one-time fee of about 20 dollars, a beginner could get a complete set of personalized materials, including the box, bags, and brand labels. The proposal is to make a small business look much larger than it actually is right from the start.
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This model is designed precisely for those with a tight budget. According to the company, the amount would allow beginner brands to have a professional appearance without needing the thousands of dollars many people think are necessary to start. It is important to emphasize that this is the commercial claim presented in the video, and actual costs may vary depending on volume, shipping, and other factors not detailed in the visit.
The unboxing experience as a strategy
A large part of the visit is dedicated to showing how the company works on the so-called unboxing experience, the moment when the customer opens the package. The bet is that well-crafted packaging, with visible logos and thank you cards, will make the purchase memorable and encourage the customer to buy again. Everything, according to the person in charge, can be customized in different colors and sizes.
The strategy includes details designed to retain the consumer. The cards can feature a QR code to take the customer back to the website or a discount code, resources presented as ways to improve retention and generate new purchases. There is also personalized adhesive tape with a logo, which according to the company is numbered so that each order is tracked and packed by the right person, in a system that would involve more than 2,000 different brands.
The personalized label with no minimum order
One of the most technical parts of the video deals with the customization of labels for fashion sellers. The company claims to remove the original factory label from the pieces and replace it with the customer’s own brand label, making the product appear entirely theirs. This would solve the confusion of receiving an item with another manufacturer’s brand.
The main attraction presented would be the absence of a minimum quantity. According to the person in charge, while factories usually require orders of 50 or 100 pieces to apply a personalized label, the company claims to do this starting from a single piece, with no minimum order. This feature is presented as a way for the seller to test more products and expand the variety without taking on significant risks, although the video does not detail deadlines or additional costs of this operation.
How the company searches for suppliers
The visit also goes through the sector responsible for finding products and negotiating prices, presented as a kind of “superpower” of the business. The company claims to have a dedicated team to compare the same product among different suppliers, evaluating price, quality, and production capacity before closing a deal. The declared objective is to always get the best price for the customer.
The process would involve platforms and in-person visits to factories. The company mentions the use of the 1688 site for small quantities and participation in fairs in China, in addition to maintaining its own database that classifies suppliers into levels A, B, and C according to deadline and quality. Being based in China, with offices and warehouses, the company claims to be able to visit factories to confirm if what is promised online corresponds to reality, something it presents as an advantage over buying blindly.
The creation of exclusive products
Another distinguishing feature presented is the manufacturing of custom-made pieces, especially in the fashion area. The company claims to create its own designs so that the client does not sell exactly the same product as everyone else, helping to preserve profit margins. The proposal is to avoid the generic items found in any marketplace.
To decide what to produce, the company says it relies on trend monitoring. According to the person in charge, a team follows sites like Shein, Fashion Nova, and AliExpress, as well as Amazon, observing trending colors, styles, and materials before deciding which pieces to create. The process, from conception to the piece on the site, would take on average about 15 days, including research, sample making, and production, which according to the company can be completed in around 7 days after approval.
Advice for those who want to start
Despite all the sales talk, the person responsible for the company gives advice that serves as reflection for beginners. The main recommendation is to start small and focus on a specific niche, rather than trying to sell a bit of everything. According to him, this would be the most common mistake of those who are starting.
The logic presented is to grow gradually, from a solid base. The person in charge suggests starting with a small niche, achieving the first sales, ensuring profit, and only then expanding to larger categories, citing the example of someone selling yoga socks and then expanding to other products in the same universe. He states that generic stores, which mix beauty, sports, and various items, no longer work, and that the future lies in specialized brands, even if this is the commercial view of those selling the service.
And you, do you believe it is really possible to transform a beginner into a respected brand for just 20 dollars, as this Chinese company promises? Tell us in the comments if you would trust this type of service or if you are skeptical of the promises of dropshipping.
