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It Is A New Outlook That Opens Up For The Industry In Goiás, And With It Comes Growth And Opportunity!
In the coming years, the industrial landscape in Goiás promises to be impressive, particularly in the diaper market. For example, the leadership of Latin America in personal care products, the Chilean company Softys, according to the website portal6.
The company announced a colossal investment of R$ 730 million for the acquisition of the Ontex factory in Senador Canedo, in the vicinity of Goiânia.
High Expectations
Even with the ongoing authorization from the Administrative Council for Economic Defense, expectations are much higher. Softys plans to invest in a true revolution, expanding the unit and bringing in modern machines to the game, increasing the capacity of what was already good before.
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Experts say that China and Europe should join forces to reconfigure the global order, strengthen UN-centered multilateralism, and expand cooperation in trade, technology, and climate amid the US withdrawal and the advance of a multipolar world.
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War with Iran halted 20% of the world’s oil, and now 70 supertankers are sailing to the US while desperate countries rush to Beijing in search of clean energy that only China can provide.
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While China develops giant batteries and magnetic levitation trains, Brazil still hasn’t managed to get the bullet train between São Paulo and Rio off the ground, and now receives R$ 4 billion from Germany for an energy transition that the specialist says is behind schedule in its execution.
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The US renews the license for the 759-megawatt Robinson nuclear power plant for another 20 years, until 2050, ensuring energy for 570,000 homes, nearly 500 jobs, and reinforcing Duke Energy’s plan to extend its 11 nuclear units.
It seems that, literally, a new day is shining for this industry – the capacity promises to be shocking for everyone.
Opportunities For The Community
Currently, this unit already generates about 1,400 jobs in the region. However, with the upcoming changes, this number is expected to grow considerably. Just imagine how many new opportunities will arise for the local community!
This movement not only boosts the economy of the municipality but also brings hope and prospects for many families, like a breath of fresh air in times of uncertainty.
Aiming For Leadership
If everything goes as planned and Cade gives the green light, this factory could become the largest diaper producer in Brazil. This will further consolidate the presence of Softys here, which already has a history of success.
In 2021, the company had already incorporated the former unit of Carta Fabril in Anápolis, which is dedicated to the production of paper and supplies large chains like McDonald’s.
A Promising Transaction
This Ontex transaction with Softys is expected to be completed in the first half of 2025, with operations starting soon after.
Softys already has over 30 brands, operates in eight countries, and employs more than 10,000 direct employees, serving approximately 500 million consumers worldwide with hygiene and cleaning products. It’s amazing how many lives a company can influence!
A Bright Future For Goiás
This investment not only highlights Goiás on the industrial scene but also reveals the strength of the Chilean multinational in Brazil.
It is a transformation that promises not only to increase production but also to improve the quality of life for thousands of people.
Softys is establishing itself as an important reference in the personal hygiene sector in Brazil, and this is great news for everyone living in the region.
After all, seeing companies investing and believing in the potential of our country is always a reason to celebrate, isn’t it?
Muito bom. Excelente