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The smartphone combines large sensors, three advanced cameras, and professional video features, but still faces criticism in design and software
A new dispute in the premium smartphone market has recently gained momentum, attracting the attention of users looking for the best phone camera. The Jovi X300 Ultra, the name used by the Vivo brand in Brazil, appears as one of the strongest models of 2026 in this segment, according to analyses like that of The Verge. The device stands out because it does not belong to the Galaxy S26 lines, from Samsung, nor iPhone 17, from Apple, traditionally associated with high-performance mobile photography. The model’s proposal is to bet on technical consistency among the three rear cameras, large sensors, and advanced video features. This movement shows that the dispute for the best phone camera has come to involve manufacturers seeking more uniform performance, instead of just extreme zoom or isolated megapixel numbers.
200 MP camera changes the premium phone dispute
The main bet of the Jovi X300 Ultra is on its rear camera setup. The model features a 200-megapixel Sony Lytia 901 sensor in the main camera and maintains the same resolution in the telephoto lens, which reinforces the pursuit of balance between different types of framing. Instead of prioritizing only extreme zoom ranges, the device tries to deliver consistent quality in wide shots, portraits, and close-ups. The main camera also adopts a focal length of 35 mm, closer to the human field of view than the common 23 mm to 26 mm in other phones. As a result, the outcome tends to preserve a more natural appearance in images, especially in everyday scenes and shots with greater visual depth.
Large sensors enhance image quality
The main sensor of the Jovi X300 Ultra measures 1/1.12 inch, offering gains in physical size and resolution within the premium segment. The ultra-wide-angle lens also stands out because it uses a larger sensor than the main sensor of the iPhone 17 Pro, in addition to featuring optical image stabilization, known as OIS. This setup allows the ultra-wide-angle to deliver quality close to a main camera, even in wider scenes. The 85 mm telephoto lens, in turn, retains a 1/1.4 inch sensor and 200-megapixel resolution. Despite the f/2.7 aperture, improvements in processing and stabilization compensate for the limitation compared to the previous model.
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4K 120 fps video targets professional creators
The Jovi X300 Ultra also tries to stand out in video recording. The smartphone allows recording in 4K at 120 fps with 10-bit Log on all rear cameras, a feature aimed at users seeking greater control over color, light, and post-production. The system also supports importing custom 3D LUTs, used in professional editing workflows. In practice, this combination brings the phone closer to more advanced content creation tools. Thus, the model targets not only common users but also creators who want to record with more technical flexibility using just a smartphone.
Premium hardware accompanies the camera system
The internal setup matches the advanced photographic system’s proposal. The Jovi X300 Ultra features a Snapdragon 8 Elite Gen 5 processor, up to 1 TB of storage, and 16 GB of RAM, in addition to a 6,600 mAh battery. The 6.8-inch OLED screen operates with a 144 Hz refresh rate. These specifications place the device among the highest-performing premium phones. The goal is to sustain intensive use of camera, video, editing, and multitasking without compromising the overall user experience.
Design and software are still criticized points
Despite the camera’s prominence, the design of the Jovi X300 Ultra received criticism from The Verge. The portal described the look as “monotonous and boring” and also pointed out the camera bump as excessively protruding. Another observed point was the absence of a physical shutter button, present in previous versions. The OriginOS interface was also cited as a weakness among major manufacturers, mainly due to the presence of ads and pre-installed applications. Even so, the manufacturer promises five years of Android updates and seven years of security support, which extends the device’s usage cycle.
High price puts the Jovi X300 Ultra at the top of the market
The selling price of the Jovi X300 Ultra in Europe is € 1,999, approximately R$ 11.5 thousand in direct conversion. The value places the device in a similar range to the iPhone 17 Pro Max 1 TB, reinforcing its position in the premium segment. The model is available in the United States, where the brand appears as Vivo, in Asian markets, and in European countries such as Spain and Italy. In Brazil, there is no specific confirmed launch date yet, although there are indications of its arrival in the national market in 2026.
The advancement of mobile cameras in 2026
The arrival of the Jovi X300 Ultra reinforces an important change in the smartphone sector. The race for the best cell phone camera no longer depends solely on Apple and Samsung, as brands linked to the Vivo ecosystem have begun to pressure traditional competitors with larger sensors, advanced processing, and professional video. This scenario shows that mobile photography has entered a more technical phase. Now, consistency between lenses, stabilization, focal length, and post-production features also weigh in the choice of a premium cell phone.
The future of smartphone photography
Experts, advanced users, and content creators observe that the Jovi X300 Ultra could raise the level of mobile photography in 2026. The combination of 200 MP cameras, 4K at 120 fps video, and large sensors creates a stronger competition in the premium segment. Meanwhile, criticisms of the design and software show that the device still needs to balance power, experience, and finish.
What do you consider most important in a premium cell phone: having the best possible camera or delivering a complete experience in design, software, and performance?
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