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In The Interior Of Serra Gaúcha, An Innovative Park Challenges The Tropical Climate By Creating Real Snow Throughout The Year, Transforming The City Of Gramado Into A Reference For Winter Tourism And Ice Sports.
Gramado, in Serra Gaúcha, boasts a feat that surprises tourists: Snowland Park in Gramado keeps a mountain covered in real snow even when the external thermometer exceeds 30 °C.
Since its inauguration in October 2013, the attraction has attracted more than 3.5 million visitors, and only in 2024, it welcomed 580 thousand people; the official goal is to reach 800 thousand visitors/year by December 2025, further boosted by the upcoming unit in São Paulo announced this week.
Real Snow Mountain In The Brazilian Climate
The heart of Snowland Park in Gramado is the Snow Mountain: a 120-meter long by 15-meter high slope, kept permanently between –5 °C and –3 °C in a 16,000 m² warehouse.
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Heading to Brazil in a Bonanza F33 single-engine aircraft: a couple departs from Florida on a visual flight, makes technical stops in the Caribbean to refuel and organize paperwork, and begins the staged crossing until they reach the country.
To ensure snow in Brazil all year round, turbines mix purified water and cold air, generating flakes identical to those found in alpine ski resorts.
The continuous process preserves the white layer and the grip required by skiers and snowboarders.
Fun, Winter Sports And Family Attractions
In addition to skiing or snowboarding, visitors can find tubing, an ice slide, an ice skating rink, a 7D cinema, and virtual reality simulators.
Children can explore the Snow Castle or meet characters from the “Snowland Kingdom,” while adults enjoy themed cafes and winter clothing stores.
The standard ticket includes access to the Mountain, skating, and the alpine village, as well as a basic thermal clothing kit.
Snow School And Learning For All Ages
The “Snow School” serves school groups and beginners, with classes taught by accredited instructors from the Brazilian Confederation of Snow Sports.
In addition to teaching turning and braking techniques, the activity addresses climatology and sustainability, turning the visit into a technical tour valid for the curriculum.
Economic Impact And Regional Development
After the effects of the pandemic and the floods of 2024, the controlling company Gramado Parks approved a judicial recovery plan and returned to registering an Ebitda margin of 58% at Snowland.
The park’s net revenue totaled R$ 74 million in the last fiscal year, and management projects higher revenue after the opening of the São Paulo branch, estimated at R$ 200 million.
Municipal experts confirm that the attraction is among the largest employers in the local entertainment sector.
In the first ten years, the venture directly generated 260 formal job openings and another 360 indirect positions in hospitality, gastronomy, and transportation.
According to a celebratory report from 2023, Snowland Park in Gramado registers an average of 30,000 visitors per month during the low season and up to 70,000 in winter.
Structure, Services And Tips For Visitors
The complex opens daily from 10 AM to 5 PM, with activities ending at 4:30 PM.
Lockers, extra high-performance clothes, and individual lessons are charged separately.
To avoid lines— the main recurring complaint on review platforms—managers recommend purchasing tickets online with a scheduled date, especially during school holidays.
Regular transfers connect the Gramado bus station to the park; those opting for ridesharing should arrange pickup outside the internal area, as passenger vehicles do not park near the entrance.
Safety, Regulations And Sustainability
Each attraction follows international standards for snow parks.
A first aid team monitors air quality, and part of the electricity comes from renewable sources purchased in the free market.
Although complete reports are not public, external audits inspect the refrigeration system and the structural stability of the Mountain.
Winter Tourism And Events In Gramado
Maintaining snow in Brazil in the subtropical climate has transformed Serra Gaúcha into a four-season destination.
From July to September, the park operates in sync with events such as the Gramado Film Festival; during Natal Luz, it extends evening hours for themed experiences.
For the rest of the year, promotions for local residents and combos with hotels in the Gramado Parks network sustain a continuous flow of visitors.
Growth Perspectives And New Units
With São Paulo in view, the company aims at new audiences: 40% of the current visitors come from the Southeast Region.
The upcoming unit promises a larger slope and an adjoining hotel, but Snowland Park in Gramado will continue to showcase climate innovation, reinforcing the idea that it is possible to experience snow in Brazil without crossing the hemisphere.
So, now that there are negative temperatures just a few hours of flight from almost all capitals, do you plan to swap the traditional travel suitcase for winter gear and feel the cold on your skin right here?
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