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Structured To Drive The Economy And Leisure, The Development Of 335 Stores Brings Promise Of 5 Thousand Jobs And New Options For Consumption, Leisure, And Urban Mobility In Praia Grande, Anticipating Transformations In Commerce And In Regional Daily Life.
The latest project in Praia Grande promises to stimulate the local economy even during its construction and transform the consumption and leisure dynamics of the region.
Scheduled to open in 2027 and developed by a large corporate group, the new shopping center presents figures that grab attention: there will be a total of 335 stores, including satellites, anchors, and mega stores, in addition to extensive built areas and significant employment opportunities.
Shopping Praia Grande Job Creation
The total area of the project is impressive: 42.8 thousand m² designated for leasing — the so-called Gross Leasable Area (GLA) — spread across 156 thousand m² of built area.
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The chosen land is strategically located on Avenida Presidente Kennedy, a point of easy access and great urban projection, which reinforces the role of the new shopping center Praia Grande as a milestone in the urban and commercial infrastructure of the city.
Shopping Praia Grande Job Creation Immediate Impact
The initial forecast indicates that the construction process, starting in July 2025, should generate about 1,500 jobs, boosting the local construction sector, suppliers, logistics, and auxiliary services.
In the operational phase, it is estimated that the new shopping center Praia Grande will offer approximately 5,000 positions among direct jobs — such as salespeople, operators, and administrative staff — and indirect jobs — such as security, cleaning, and outsourced services.
New Shopping Center Praia Grande Mix Of Stores And Services
Composed of 316 satellite stores, eight anchor stores, and three mega stores, the shopping center aims to offer a variety of attractions, including fashion, services, technology, decoration, and leisure.
The food court will be a highlight: with more than 30 food options, the space was designed to accommodate up to 1,400 people simultaneously.
In addition, the shopping center will feature a restaurant square, consisting of three proprietary food operations, aiming to attract an audience seeking more comfort and quality.
New Shopping Center Praia Grande Leisure And Mobility
Aiming to attract families and young people, the shopping center will be equipped with six movie theaters, betting on cutting-edge technology and diverse programming.
To ensure accessibility and convenience, the parking lot has been designed for 1,921 car spaces and 385 motorcycle spaces, reinforcing the commitment to urban mobility and visitor comfort.
Shopping Praia Grande Job Creation Regional Comparison
In terms of size, the new shopping center Praia Grande surpasses traditional shopping centers in neighboring Santos, consolidating the city as a destination for shopping and leisure.
This expansion reinforces the idea that Praia Grande is the fastest-growing city in Brazil, according to its slogan.
New Shopping Center Praia Grande Urban Development
The choice of Avenida Presidente Kennedy as the location for the shopping center is not random.
The avenue is already an important urban corridor, with the potential to attract new businesses, vehicle flow, and infrastructure investments.
This urban integration, coupled with job creation and investment in services, reinforces the focus on the shopping center Praia Grande job creation, benefiting residents, merchants, and authorities.
New Shopping Center Praia Grande Trends And Context
Timeline: construction is expected to begin in mid-2025, with delivery scheduled for 2027.
Estimated investment: market research suggests that projects of this scale require between R$ 800 million to R$ 1.2 billion.
Economic return: centers of this kind typically generate revenue from ISS, ICMS, and IPTU, which should benefit municipal coffers.
Sustainability: there is the possibility of LEED certification, considering the increasing emphasis on ecological practices in modern shopping centers.
Shopping Praia Grande Job Creation Practical Outlook
Guests, tourists, and residents have one more option for leisure and shopping, increasing the potential revenue of local businesses.
With a varied mix, the development may attract brands that are still unheard of on the São Paulo coast, boost traffic in hotels and restaurants, and serve as a lever for small businesses to establish themselves as satellites or suppliers.
The mall also promises to energize the service sector — there was a strong growth in the shopping segment in Brazil between 2020–2024, following the recovery of consumption and the preference for places that gather multiple activities in one location.
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