Opportunity at Gerdau, Brazil's Largest Steel Producer, Accepting Applications for Free Mentorship and Training Program

Opportunity at Gerdau, Brazil’s Largest Steel Producer, Accepting Applications for Free Mentorship and Training Program

Written by Fabio Lucas Carvalho

Published on 08/11/2024 at 20:23

Updated on 08/11/2024 at 20:25

Foto: Reprodução

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Gerdau Launches Free Mentoring and Training Program in Rio; Find Out How to Participate

Gerdau, the largest steel producer in Brazil, is accepting applications for Gerdau Transforma, a free training, mentoring, and entrepreneurship program aimed at entrepreneurs in Rio de Janeiro.

There are 35 spots available, intended for individuals over 18 who already have a business or wish to start one. Applications are open until November 24, and classes will be held from November 25 to 29.

Program Objectives

The main objective of Gerdau Transforma is to promote entrepreneurial education, encouraging the organization and formalization of small businesses, as well as helping to transform ideas into sustainable businesses.

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Course Structure

The course content is delivered by instructors specialized in the By Necessity methodology, created by Besouro de Fomento Social, a partner of Gerdau in the project. This methodology is adapted to the reality of small entrepreneurs and revisits the traditional business plan model, facilitating application for smaller enterprises. The classes cover:

Product/Service Conceptualization: defining the purpose and values of the business.
Marketing and Communication: communication strategies to reach customers.
Market Research: analysis and understanding of the target audience and competition.
Sales Projection: sales estimates and growth targets.
Cash Flow: control of financial inflows and outflows for business maintenance.

At the end, each participant creates a practical and objective action plan to enable immediate income generation.

Post-Course Support

After the course, students will have support from specialized consultants for a period of 90 days. This support is considered practical incubation, where entrepreneurs will receive guidance to apply the knowledge acquired and address any challenges faced at the beginning of their entrepreneurial journey.

Social Impact

Since its inception in 2019, Gerdau Transforma has helped over 20,000 enrolled students, impacting approximately 30,000 people and benefiting over 3,520 entrepreneurs in 461 cities across Brazil and Latin America. Many participants have successfully opened their own businesses with the support of the mentoring offered by the program.

Applications and Final Information

Those interested can apply until November 24. The program, which is already a reference in social entrepreneurship, aims to promote sustainable development and equality of opportunities.

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Opportunity at Gerdau, Brazil’s Largest Steel Producer, Accepting Applications for Free Mentorship and Training Program

Gerdau Launches Free Mentoring and Training Program in Rio; Find Out How to Participate

Program Objectives

Course Structure

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