SENAC Offers a Series of Free Courses Aimed at Standing Out in Retail During the Holiday Season. Find Out How to Secure Your Spot and Prepare for the Year-End Celebrations!
SENAC is offering free courses aimed at merchants, micro-entrepreneurs, and service providers who plan to boost their businesses during the holiday season. Registration is now open, and spots are limited.
The training focuses on preparing professionals in retail to make the most of the year’s end festivities by offering practical sales techniques, image positioning, and strategies on social media.
SENAC Offers Essential Training for Local Retail
The “SENAC Sales” project, part of the “Brilha Natal 2024” program, is providing an excellent training opportunity for workers in the Christmas retail sector. These are free courses aimed specifically at merchants, service providers, and micro-entrepreneurs, with the goal of improving the quality and profitability of businesses during the festive period.
-
Grupo Equatorial offers 300 free spots on the radar for Brazilians, partnering with Senai, providing monthly financial aid, practical training, and technical preparation to train new electricians in five states and pave the way for those seeking a profession in the electrical sector in 2026.
-
Free training at Obramax: over 4,000 open spots in free courses in the construction industry
-
Become a pedagogical assistant and earn R$ 1,550 for 20 hours worked: federal university opens free selection until May 22 for audiovisual communication and editorial design in distance education, with results already expected for June.
-
The Federal Institute offers 445 spots in free technical courses in Building Construction, Electrical Engineering, Information Technology, Chemistry, Mechanics, and Telecommunications; to become an IFCE student, register by May 24th.
Classes will be held between October 28 and November 7 at two locations: the SENAC Centro unit in the Cidade Alta neighborhood and the headquarters of Fecomércio RN in the Alecrim neighborhood. With a practical and dynamic approach, these courses aim to help professionals attract more customers, improve their sales, and strategically position their brands using tools like social media and visual merchandising.
Why Participate in SENAC Sales Training?
With the increase in consumer traffic during the holiday season, merchants need to be well-prepared to offer distinguished service and standout products. SENAC is betting on these free courses to train retail professionals and help them seize this great opportunity to boost their businesses.
Patrícia Mello, project coordinator, explains: “Our focus is to provide local entrepreneurs with the support they need to stand out in the market. The classes are practical and aim to prepare participants to meet the demands of an increasingly discerning and connected audience.”
The courses cover everything from creating an attractive window display to strategically using social media to increase sales. In doing so, participants will have the chance to learn about personal image positioning, a crucial skill for entrepreneurs looking to establish a solid connection with their customers.
Training Offered by SENAC Sales:
The free courses from SENAC Sales include a variety of essential topics for business success during the festive season. Check out the available training:
- Fashion Retail in Perspective – How to Innovate Your Business and Attract More Customers
Date: 10/28/2024 | Time: 6 PM to 9 PM
Location: Fecomércio RN - Visual Merchandising: Building the Perfect Display and Sales Strategy for Your Business
Date: 10/29/2024 | Time: 6 PM to 9 PM
Location: Fecomércio RN - Image Strategy: How Your Personal Positioning Can Boost Your Business
Date: 11/05/2024 | Time: 6 PM to 9 PM
Location: Fecomércio RN - How to Use Social Media to Sell More
Date: 11/07/2024 | Time: 6 PM to 9 PM
Location: Fecomércio RN - Visual Merchandising: Building the Perfect Display and Sales Strategy for Your Business
Date: 10/30/2024 | Time: 6 PM to 9 PM
Location: SENAC Centro - Image Strategy: How Your Personal Positioning Can Boost Your Business
Date: 11/04/2024 | Time: 6 PM to 9 PM
Location: SENAC Centro - How to Use Social Media to Sell More
Date: 11/06/2024 | Time: 6 PM to 9 PM
Location: SENAC Centro
How Does the Selection Process Work?
SENAC is offering the training completely free of charge, and interested parties should register as soon as possible, as spots are limited. Registrations will be accepted on a first-come, first-served basis until all spots are filled.
The courses are ideal for those already working in retail and wishing to be trained to better capitalize on the increase in sales during the Christmas period. Each class will have a limited number of students to ensure high-quality learning and the possibility of interaction with instructors.
Where to Register
Those interested in participating in the free courses at SENAC can register directly on the official website (www.rn.senac.br). Simply access the page, select the desired course, and fill out the registration form. Additionally, more information about the courses and schedule can be obtained by calling (84) 4005-1000.
About SENAC
The National Service of Commercial Learning (SENAC) is a reference institution in professional education in Brazil. Since its founding in 1946, SENAC has offered a wide range of technical, free, and undergraduate courses, focusing on the qualification of professionals for the job market.
In Rio Grande do Norte, SENAC has played an important role in training professionals for retail and services, offering courses that meet local demands and helping to raise the qualification level of workers in the region. The training under the SENAC Sales project is yet another initiative of the institution to support the growth and professionalization of local retail during the holiday season.

Be the first to react!