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Google Trends Revealed the Most Popular Searches of 2025 in Brazil, Highlighting the Club World Cup, Personalities Like Preta Gil and Donald Trump, and the Popularity of Memes Like the “Love Strawberry”
Google Trends revealed the most popular searches by Brazilians in 2025, highlighting topics such as the Club World Cup, personalities like Preta Gil and Donald Trump, and memes like the “Love Strawberry.”
Searches of the Year
The most conducted searches in Brazil in 2025 were dominated by sporting events and celebrities. The Club World Cup, in particular, generated significant interest, followed by names like PSG and Chelsea in football. In addition, the search for artists like Preta Gil also stood out.
| Search Terms |
|---|
| Club World Cup |
| PSG |
| Preta Gil |
| Chelsea |
| Pope |
| Bayern |
| Labubu |
| Charlie Kirk |
| Victória Case |
| Bobbie Goods |
Events
In 2025, the events that generated the most interest among Brazilians involved political and international issues, such as the “Trump Tariff” and the trial of Jair Bolsonaro. Other topics, like the methanol crisis and protests in Nepal, were also widely searched.
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The Argentine government celebrates the lowest poverty rate in 7 years, but experts warn that the methodology has changed, real wages have fallen, unemployment has risen, and the number of people on the streets of Buenos Aires has increased by 57% since Milei took office.
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7.8 magnitude earthquake in Indonesia frightens the population, triggers tsunami alert, and hits an island with over 200,000 inhabitants this Thursday.
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Google will finally let you change that embarrassing Gmail address you created in your teenage years without losing any accounts, logins, or old emails: the feature is already available in the United States.
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Heading to Brazil in a Bonanza F33 single-engine aircraft: a couple departs from Florida on a visual flight, makes technical stops in the Caribbean to refuel and organize paperwork, and begins the staged crossing until they reach the country.
| Search Terms |
|---|
| Trump Tariff |
| Methanol Crisis |
| Oscar of I Am Still Here |
| Felca Complaint |
| World Cup Qualifiers |
| Trial of Jair Bolsonaro |
| Iran-Israel War |
| Rescue of Juliana Marins |
| Protests in Nepal |
| Magnitsky Act |
Personalities
The most searched personalities in 2025 include a combination of national and international celebrities. Among them are João Fonseca, Donald Trump, Fernanda Torres, and other prominent names like Suzane von Richthofen and Leo Lins.
| Search Terms |
|---|
| João Fonseca |
| Donald Trump |
| Fernanda Torres |
| Hytalo Santos |
| Felca |
| Suzane von Richthofen |
| Leo Lins |
| Carlo Ancelotti |
| Elize Matsunaga |
| Virginia Fonseca |
AI
In 2025, artificial intelligence technologies also captured attention. Terms like “Gemini,” “Deepseek,” “Veo 3,” “NotebookLM,” and “Grok” stood out in the field of AI, reflecting the growing curiosity of Brazilians about technological innovations.
| Search Terms |
|---|
| AI |
| Gemini |
| Deepseek |
| Veo 3 |
| NotebookLM |
| Grok |
Politics
The Brazilian political scenario was another major generator of interest. Searches about the “Blind Protection Amendment,” the “Trial of Jair Bolsonaro,” and the “Amnesty Vote” dominated the political section, highlighting crucial issues for the country’s future.
| Search Terms |
|---|
| Trial of Jair Bolsonaro |
| Amnesty Vote |
| Magnitsky Act |
| Blind Protection Amendment |
| COP30 |
| IOF |
| National Teaching License |
| BRICS |
| Postal Service Contest |
| Payroll Loan for CLT |
Became Meme
Memes have a significant impact on Brazilian digital culture. In 2025, terms like “Brazilian Guiana Meme,” “Meme 67,” “Plankton Meme,” and “I Arrived Brazil Meme” stood out as the most viral searches, reflecting the popularity of meme culture.
| Search Terms |
|---|
| Brazilian Guiana Meme |
| Meme 67 |
| Plankton Meme |
| I Arrived Brazil Meme |
| Love Strawberry Meme |
| Tralalero Tralala Meme |
| Amir Meme |
| For Me Meme |
| Bombardino Crocodile Meme |
| Dexter Meme |
How Much Does It Cost
Curiosity about product and event prices was evident in 2025. Terms like “How much does a Labubu cost?”, “How much is a Lady Gaga show?”, and “How much does a Cybertruck cost?” reflect the growing interest in the values of specific items, from products to major experiences.
| Search Terms |
|---|
| How much does a Labubu cost? |
| How much is a Lady Gaga show? |
| How much does a Mounjaro cost? |
| How much does a love strawberry cost? |
| How much does a Bobbie Goods cost? |
| How much does a Cybertruck cost? |
| How much does a VIP box at Sapucaí cost? |
| How much is the transfer from Indonesia to Brazil? |
| How much is the show of Natanzinho Lima? |
Who Is
The year 2025 was also marked by curiosity about personalities and public figures. Questions like “Who is the new Pope?” and “Who is Felca?” dominated the searches, reflecting Brazilians’ desire to understand more about those holding prominent positions or generating controversies.
| Search Terms |
|---|
| Who is the new Pope? |
| Who is Felca? |
| Who is the masked character from the soap opera A Viagem? |
| Who is Charlie Kirk? |
| Who is the new coach of the Brazilian National Team? |
| Who is the new coach of Corinthians? |
| Who is the woman in white in Tieta? |
| Who is Hytalo Santos? |
| Who is Preta Gil’s mother? |
| Who is the bald man from INSS? |
Why
The searches starting with “Why…” also marked 2025, with a significant demand for explanations about events, behaviors, and trends. “Why is coffee expensive?”, “Why was Bolsonaro convicted?”, and “Why is Neymar not playing today?” were some of the questions that dominated the searches of the year.
| Search Terms |
|---|
| Why is coffee expensive? |
| Why did Israel attack Iran? |
| Why was Bolsonaro convicted? |
| Why was MC Poze arrested? |
| Why was Oruam arrested? |
| Why Pope Leo? |
| Why is Barcelona not in the Club World Cup? |
| Why did Tati Machado lose the baby? |
| Why is Tony Ramos leaving the soap opera Dona de Mim? |
| Why is Neymar not playing today? |
Frequently Asked Questions about Google Trends Data
Google Trends provides a representative, anonymous, and aggregated sample of the queries made on Google.
Although the data is sampled, it accurately reflects interest patterns and can be used to understand global or regional trends.
How Are Sample Surveys Representative?
Google Trends analyzes a significant, although not complete, sample of searches conducted on Google. With billions of daily queries, the sampling provides a timely and accurate overview, processed minutes after an important event.
How Is Google Trends Data Normalized?
To ensure fair comparisons between the searched terms, the data is normalized based on the total volume of searches in a specific period and location. This prevents locations with higher search volumes from distorting the results, allowing for an analysis of relative interest.
What Searches Are Included in Google Trends?
Google Trends includes daily searches conducted on Google but can also reflect irregular activities, such as spam attempts.
While there are filters for these activities, they may occasionally appear in the data.
Is Google Trends an Opinion Poll?
No. Google Trends should not be confused with a scientific survey. It reflects interest in topics and does not determine the popularity or veracity of an issue.
It should be considered one data point among many before drawing definitive conclusions.
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