After finding gold on his farm, Sérgio Reis decided to sell his rural properties and invest in mining. With a fortune of R$ 300 million, the country singer seeks new opportunities and reaffirms his commitment to sustainability in his businesses.
Sérgio Reis, one of the icons of country music, transformed from a famous singer to a bold investor after a discovery that could change his life.
On his farm located in Cuiabá, he found gold while performing works for a new lake.
This surprise led him to sell his rural properties and invest in the promising field of mining.
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How did this turnaround impact his life and career?
In this text, we will explore the details of this transition and what it means for the artist’s future.
The Discovery of Gold on Farm São Bento
During the construction of a new dam on his property, Sérgio Reis came across signs of gold.
The initial idea of creating a lake for leisure and irrigation quickly transformed into a promising venture.
“Digging there, I found gold, half a meter… We collected two buckets of this gold,” declared Sérgio, visibly emotional.
This discovery not only surprised the singer but also brought a new direction to his business.
The Transition from Agriculture to Mining
Before the find, Sérgio Reis was already a successful businessman in agriculture, with a fortune estimated at R$ 300 million.
His farms in Mato Grosso and Mato Grosso do Sul were known for raising Nelore cattle and cultivating soybeans and corn.
With a herd of over 3,000 head of cattle, he consolidated his position in the market.
However, the discovery of gold led him to make drastic decisions, such as selling his properties and focusing on mining.
The difficulty in managing multiple farms while maintaining an active music career also influenced his decision.
Sustainability in Mining: A Commitment of Sérgio Reis
Despite the change in direction, Sérgio Reis reaffirms his commitment to sustainable practices.
He sought specialized consulting in mining and environmental law to ensure that his operations comply with Brazilian regulations.
This care reflects his ethics in all his activities, both in music and in business.
Sérgio Reis wants to ensure that mining is a responsible and sustainable activity.
The Sale of Rural Properties and the Focus on Mining
The sale of the farms represented not only a change in Sérgio Reis’s career but also the opening of a new chapter in his life.
With the experience gained over the years in agriculture, he sees mining as a diversification opportunity in a highly profitable market.
Besides livestock, his properties were also devoted to growing soybeans and corn, ensuring profitability over the years.
The diversification of activities was a smart strategy that is now expanding into the mining sector.
Other Investments of Sérgio Reis: Cachaça and Pinus Forests
Sérgio Reis is not a limited investor; his trajectory is marked by diversification.
Besides mining, he invests in the production of cachaça, with the brand Pinga Ni Mim, which has become a premium product in Brazil.
The cachaça is aged in amburana and jequitibá barrels, winning palates throughout the country.
He also invests in pinus forests, a strategy aimed at sustainability and long-term financial returns.
The Multifaceted Career of Sérgio Reis
Born in São Paulo, Sérgio Reis stands out as a legend of country music.
With memorable hits like “Menino da Porteira” and “Panela Velha”, he won the hearts of generations.
In addition to his musical talent, the singer also had notable experiences in acting and politics, being elected a federal deputy in 2014.
Although his political career was brief, his passion for music has never faded, keeping his schedule full of shows and performances.
A New Phase for Sérgio Reis
The discovery of gold on his farm and the shift to mining mark a new chapter in Sérgio Reis’s life.
He constantly reinvents himself, seeking new opportunities, whether in music, agriculture, or now mining.
With a brilliant career and a sharp business vision, Sérgio Reis demonstrates that courage and determination can open doors to unexpected and profitable paths.
What do you think about Sergio Reis’s transition from the music world to mining? Will he also succeed in this new sector?


Muito bom,,entendo um pouco ,se precisar de alguma Químico pode me chamar, Será um grande prazer,,,,Parabéns pela Benção
Fez muito bem. Só cuidado com os sócios do seu negócio, as centenas de órgãos do funcionalismo público, seus fiscais e ONGs de toda sorte que vão dizer que vc está matando espécies únicas de formigas, pererecas, fazendo barulho e incomodando anús ve@dos e outros parentes deles.
A vida do Sérgio Reis não mudará em nada pois já é multimilionário, é prata pra quem tem ouro…..