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Brazilian Beer Sector Closes 2024 With Records in Registrations, Production and Exports, Moving US$ 204 Million and Selling 332.5 Million Liters Abroad.
The Brazilian beer sector ended 2024 on a high note, registering 43,176 beers and 55,015 brands with the Ministry of Agriculture and Livestock (Mapa).
The data is in the Beer Yearbook 2025 – reference year 2024, published by Mapa in partnership with the National Union of the Beer Industry (Sindicerv).
The survey shows that the segment continues to expand, with a direct impact on the economy and foreign trade.
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The labor shortage has changed its face in Brazil: companies hire 80% more, but workers stay only 6.8 months in the job, the service market becomes a “revolving door,” and businesses spend increasingly more to train teams that soon leave.
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Chinese giant chooses SC to set up its first factory in Brazil, investing R$ 250 million and producing MRI machines costing R$ 10 million each, with 100 direct jobs and 5% of revenue allocated to research.
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After selling a unit for R$ 115 million to pay off debts, a traditional factory in SC founded in 1932 has a new R$ 64.8 million plan denied by the court and retains about 690 workers in Joinville.
More Registrations and New Businesses
São Paulo continues to lead in the number of registered beers, with 12,803 products, and an average of 30 registrations per establishment.
Espírito Santo stood out in growth, jumping from 1,221 to 1,434 registrations, an increase of 213 during the period. The national average was 22.2 registrations per unit.
In total, Brazil closed 2024 with 1,949 registered breweries, 102 more than the previous year, a growth of 5.5%.
This result represents the 9th largest increase in the historical series.
Santa Catarina led proportionally, with an increase of 11.1% and 25 new breweries.
The Southeast accounts for 45.6% of national establishments, totaling 889 units.
Historic Rise in Exports
The performance in exports was one of the most relevant points of the year. Brazil sold 332.5 million liters of beer abroad, a growth of 43.4% compared to 2023.
Revenue also rose, reaching US$ 204 million, an increase of 31.1%. This is the highest value ever recorded in the analyzed period.
Paraguay remained the main destination for Brazilian beer, accounting for 66.5% of the exported volume.
In total, South America received 97.7% of exports, confirming the strength of the regional market for the industry.
Imports and European Presence
On the other hand, Germany remains the main supplier of beer to Brazil, with 3,185,550 liters imported, equivalent to 42.5% of the total volume.
Among the fifteen largest exporting countries to Brazil, nine are European, highlighting the continent’s relevance for supplying foreign labels in the internal market.
National Production and Preferred Styles
The declared production volume to Mapa reached 15.34 billion liters in 2024. Of this total, 24.7% is pure malt beer, produced without the use of adjuncts such as corn or wheat.
Among the styles, Lager Light Clear leads with 8.95 billion liters, equivalent to 58.3% of production.
Pilsener follows with 4.97 billion liters (32.4%). Other Lagers total 1.29 billion liters (8.5%).
The yearbook confirms that the Brazilian beer market is growing on different fronts: an increase in the number of brands, more establishments, diversification of products, and progress in external sales.
This performance strengthens the industry, increases job generation, and reinforces Brazil as one of the main players in the South American beer scene.
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