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With judicial recovery underway, Três Irmãos opens auction on two dates and puts rural properties from the West of SC and industrial machinery up for sale to generate cash and concentrate operations in Campo Alegre.
One of the largest furniture exporters in the country, the giant from Santa Catarina, Três Irmãos, headquartered in Campo Alegre, in the North Plateau of Santa Catarina, has put part of its assets up for sale in an auction totaling around R$ 7 million in assets. This measure is part of the judicial recovery process and aims for a direct objective: to generate cash in the short term to strengthen liquidity and sustain operations concentrated in the main unit.
The first step of the auction has a date set and draws attention for its size and the timing of its occurrence. The initial phase is scheduled for next Wednesday, April 29, 2026, offering rural properties in the West of Santa Catarina, while the second round, on May 14, 2026, expands the asset package. In parallel, industrial machines and equipment valued at around R$ 4 million, mostly linked to the Caçador unit, which has reduced its operations, will also be included.
What is being auctioned and why this has become a priority now
The auction brings together two major blocks of assets: rural properties and industrial assets. In total, the disclosed valuation for the set put up for sale is approximately R$ 7 million, as part of a financial reorganization strategy after the company declared debts close to R$ 36 million in the plan presented in 2024.
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They seem to live like any ordinary person, but these millionaires hide a silent strategy that multiplies wealth.
In practice, the sale serves as an attempt for immediate “breathing room.” Instead of merely waiting for the effects of internal adjustments, the company seeks to convert assets into cash to navigate a period of restructuring and continue active production at the main base.
The numbers that explain the size of the auction: R$ 2.76 million in properties and R$ 4 million in machines
In the first phase, three rural properties located in the West of Santa Catarina will be offered, two in Macieira and one in Água Doce. The initial total value of these lots, according to the website responsible for the auction, is approximately R$ 2.76 million.
In addition to the properties, industrial machines and equipment valued at around R$ 4 million will be included in the auction. Most of these assets are associated with the Caçador unit, which underwent a reduction in operations, reinforcing the character of streamlining and concentration of the production structure.
How the calendar works: two rounds and expansion of assets in May
The published schedule outlines two main dates. The first stage occurs on April 29, 2026, with the initial offering of rural properties in the West of the state. The second round is scheduled for May 14, 2026, when the offering is expected to be expanded within the restructuring process.
By dividing into stages, the auction gains a component of “pressure for results” in the short term, as the company signals an immediate liquidity need while maintaining the ongoing reorganization plan.
Judicial recovery and the timeline of the crisis: from the request in 2024 to the streamlining of units
In July 2024, the company filed for extrajudicial recovery, which was later converted into judicial recovery. During that period, according to the history presented, the monthly production was around 22,000 pieces of furniture, and the company had more than 500 employees.
The process intensified amid market changes and tough decisions. In 2023, the São Bento do Sul unit was closed, justified by “economic infeasibility.” In 2024, a new cycle of decline in external sales led to the restructuring of the Caçador unit, which began to operate with a focus on the production of panels, after the cessation of stages such as cutting and drying wood.
Why this is noteworthy: a giant that became a reference in exports and felt the turn of the global market
The international trajectory of Três Irmãos began in 2009, with exports to the Swedish multinational IKEA, primarily supplying the North American market. Starting in 2017, faced with a decline in domestic sales, the company began to focus exclusively on exports and quickly established itself as one of the largest furniture exporters in the country.
According to the judicial recovery request, the impact came with the change in the global scenario. In the document, the company states that there was a significant reversal in the market, culminating in a sharp decline in furniture consumption, which helps explain the sequence of adjustments and the search for cash through the auction.
What changes in practice: concentration in Campo Alegre and attempt to keep the operation active
Today, about 90% of activities are concentrated in Campo Alegre, where the main production and administrative operations are located. The logic of the auction, within the recovery plan, is to sustain this concentration, reduce financial pressure, and reorganize assets that were linked to units with reduced operations.
The movement also signals a territorial and operational reorganization: while Campo Alegre takes on the center of operations, assets in western Santa Catarina and equipment linked to Caçador come in as a source of resources in the short term, in an effort to navigate the most sensitive phase of the restructuring.
And now: cash in the short term, restructuring in progress, and pressure for results
The auction is part of the plan presented in 2024 and serves as an attempt to quickly improve liquidity, alongside the operational changes already implemented in recent years. ND Mais reported that it is trying to contact the company, and the space remains open.
With the auction underway and the judicial recovery as a backdrop, the question that remains is: do you think selling properties and machinery is enough for a Santa Catarina giant to regain its breath and keep production afloat in Santa Catarina?
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