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Toyota surprises with the launch of the Hilux Rangga SUV, the utility vehicle that carries up to 7 passengers and costs much less than the SW4. With a robust engine, 4×4 traction and competitive price, the model can make its presence felt in Brazil. Find out how Toyota is revolutionizing the affordable SUV segment in the global market. Could this be the new trend?
Few things move the automobile market as a novelty that combines space, functionality and an affordable price.
And Toyota, the Japanese giant in the sector, did not hold back when it presented its newest SUV, the Hilux Rangga, to the Asian market.
The model promises to revolutionize the sports utility vehicle segment by combining the robustness of the Hilux Champ pickup with a unique design and, most importantly, a cost that beats even the renowned SW4.
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The automaker has officially released the first details of the Hilux Rangga SUV in Asia, highlighting its capacity for up to 7 passengers, competitive initial price and a construction that, although not unanimous in visual harmony, promises to please with its functionality.
Sales to begin in Indonesia in 2025, with values starting from 400 million rupees, around R$ 150 thousand in direct conversion, well below the SW4, which costs approximately R$ 217 thousand there.
What is the Hilux Rangga?
Based on the already well-known Hilux Champ pickup truck, the Rangga SUV is the result of a joint project between Toyota and the manufacturer New Armada, an Indonesian company specialized in body conversions.
Although the development was independent, the model has received approval from Toyota's local subsidiary and will be sold at the brand's dealerships in the region.
The SUV uses the platform IMV, the same as the Hilux available in Brazil. Its structure combines bodywork on chassis, leaf springs at the rear and a robust 4×4 traction option.
Under the hood, there are two engines available: the 2.4 turbodiesel with 150 hp and 40,8 kgfm of torque, and a 2.0 aspirated gasoline engine with 139 hp.
Both engines have a choice of 5-speed manual or 6-speed automatic transmission.
Functional but controversial design
Visually, the Hilux Rangga maintains part of the front and side assembly of the Champ pickup, but gains its own identity from the B-pillar, where exclusive rear doors, different windows and a design that, according to experts, is not the most harmonious stand out.
The body, with less aerodynamic lines, reflects the proposal of a robust and accessible utility vehicle, prioritizing practicality over aesthetics.
The interior, in turn, surprises by accommodating up to seven occupants in a 2+3+2 configuration.
The versatility of the interior space promises to cater to both larger families and those looking for a functional vehicle for mixed use.
An alternative to SW4?
Although the SW4 is a well-established SUV in the market, its high-cost position opens space for more affordable options like the Hilux Rangga.
By bringing a simplified yet efficient approach, Toyota's new model can win over consumers who value practicality and economy.
Furthermore, the competitive price, around 30% lower than that of the SW4, could be a decisive factor for those looking for a utility vehicle without sacrificing comfort and interior space.
It's in Brazil?
Although the Hilux Rangga is, for now, exclusive to the Asian market, its base, the Hilux Champ pickup, is already sold in regions such as Africa and Latin America.
In Brazil, there are rumors that the production of the model in Argentina, alongside the conventional Hilux, is under study.
Sources linked to Toyota indicate that the project only depends on cost adjustments to be viable in the Brazilian market..
If confirmed, the arrival of the Rangga SUV in the country could shake up the competitiveness among sports utility vehicles.
The proposal of a robust, affordable SUV with Hilux DNA can attract an audience looking for quality and a fair price.
A bright future for affordable SUVs?
The introduction of the Hilux Rangga SUV into the Asian market shows that Toyota is aware of the demand for functional and affordable vehicles, capable of meeting the needs of families and workers who need space and robustness.
If the strategy expands to other markets, including Brazil, we could be facing a new era in the popular SUV segment.
What do you think? Would the Hilux Rangga have room to compete with more expensive SUVs in Brazil? Leave your opinion in the comments!
I loved the model, well there is space