New update changes app appearance, expands customization options, and reorganizes conversations for iOS users
A visual change of great impact recently started appearing on WhatsApp for iPhone, drawing the attention of users who follow app news. The messenger began testing a subscription called WhatsApp Plus, which allows users to change the traditional green interface and unlock extra customization features on iOS. The functionality was initially identified by the WABetaInfo portal in version 26.17.74 of the iPhone app and appears in beta for a restricted group of accounts. Despite the visual changes, Meta stated that the subscription will be optional and does not alter existing free features or privacy standards in the messenger.
Visual change unlocks new colors in WhatsApp
The new subscription allows for broader modification of the app’s appearance and, therefore, transforms one of WhatsApp’s most well-known elements. Subscribers will have access to 18 different shades to replace the traditional green interface. Options include vibrant blue, purple, lavender, golden yellow, coral orange, and emerald green. Additionally, the plan unlocks 14 exclusive icons to customize the app on the iPhone’s home screen, including minimalist versions, glowing models, and black and white styles. This new feature brings WhatsApp closer to resources already offered by competing platforms, such as Telegram Premium and Snapchat+.
Plan expands organization features
In addition to aesthetic changes, WhatsApp Plus adds tools focused on conversation organization. In the free version, the app allows only three chats to be pinned to the top of the list. With the subscription, this limit increases to 20 conversations, which enhances control over important contacts and groups. Subscribers will also be able to create contact lists with batch settings, applying specific themes, personalized notification sounds, and differentiated ringtones for groups of conversations. The package also includes premium animated stickers and additional sound customization features.
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Service does not yet have a release date for Brazil
WhatsApp Plus was initially rolled out to users in some European countries, as well as Mexico and Pakistan. There is no official forecast for its launch in Brazil yet. In markets where the feature already appears in the App Store, prices vary by region. In Europe, the subscription costs around €2.49 per month. In Mexico, the service appears for 29 Mexican pesos monthly. Meta also offers free trial periods, which can last a week or up to a month, depending on the country. Subscription cancellation must be made at least 24 hours in advance before automatic renewal.
WhatsApp maintains strength among users
WhatsApp remains one of the most used applications on the planet and maintains a strong presence in the digital routine of millions of people. The platform has over 2 billion active users worldwide. In Brazil, the application gathers about 141 million accounts, which reinforces its weight in the national market. This reach means that any visual change in the messenger has a great impact among users, especially when it involves the traditional green color that marked the application’s identity.
Customization reinforces a new phase for the application
The arrival of WhatsApp Plus shows an attempt to expand customization within the messenger, without removing existing free features. The subscription adds new colors, icons, and organization tools, but keeps basic usage available to everyone. This move places the application in direct competition for users seeking more visual and functional control within messaging platforms.
Would you trade WhatsApp’s traditional green for a new custom color, or do you prefer to keep the app’s classic look?

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