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The American agenda in Brazil occurs at a time of commercial tension and brings together the interests of companies, governments, and investors in the face of changes that may affect exports, factories, and international expansion decisions.
The Embassy and Consulates of the United States in Brazil will promote, between July and August 2026, a series of events in nine Brazilian cities to present entrepreneurs with ways to establish or expand operations in the American market.
The agenda occurs while the Donald Trump administration evaluates an additional 25% tariff on Brazilian products, a measure that was still under review by U.S. trade authorities.
Named SelectUSA Every Day, the initiative will bring together representatives from the United States Department of Commerce, internationalization experts, and partners linked to economic development.
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The program is expected to address rules for entering the American market, tax and operational aspects, regulatory environment, and incentives offered by U.S. states.
Although the meetings coincide with increased commercial tensions between Brasília and Washington, SelectUSA was not created during the current Trump administration.
The program has existed since 2011 and is part of a permanent United States policy to attract foreign investments, stimulate the opening of production units, and support job creation in the country.
SelectUSA will pass through nine Brazilian cities
The first SelectUSA Every Day meeting is scheduled for July 14, in Goiânia.
Subsequently, the program will pass through Uberlândia on July 15, and Uberaba the following day.
The three cities are part of regions with a significant presence in the industrial, agricultural, and service sectors.
The agenda will resume on July 27, in Ribeirão Preto, in the interior of São Paulo.
São Carlos will host the event on July 28, while Londrina, in Paraná, will have an edition on the 29th.
On July 31, it will be the turn of São José dos Campos, a municipality that concentrates companies in the aerospace, technological, and industrial sectors.
The last two announced stages will take place in the Northeast.
Fortaleza will host the program on August 26, and Recife will close the disclosed schedule on the 27th.
According to the American diplomatic representation, the meetings will be free and aimed at entrepreneurs, executives, and investors interested in learning about the requirements to operate in the United States.
The program provides information on business opening and expansion, location selection, hiring labor, and access to support structures.
Aspects related to suppliers, operating costs, and state or municipal incentives available for foreign projects will also be presented.
25% Tariff on Brazilian Products Was Under Review
The roadshow takes place during a period of uncertainty for Brazilian companies exporting to the United States.
On June 1, 2026, the Office of the United States Trade Representative, known by the acronym USTR, presented a proposal for an additional 25% charge on products originating from Brazil.
The new tariff had not been formally implemented at the time of the program’s announcement.
The American government opened a process to receive input from companies, governments, and interested entities before making a final decision.
The proposal was presented based on Section 301 of the United States trade legislation.
The mechanism allows the government to adopt tariffs or other restrictions when it considers that another country’s practices harm American companies or trade.
According to the USTR, the investigation involved topics such as digital trade, electronic payment services, intellectual property, ethanol market access, enforcement of anti-corruption standards, and combating illegal deforestation.
These are conclusions and allegations of the United States government, contested at different points by Brazilian representatives.
The text submitted for consultation foresaw the application of a 25% rate on Brazilian goods but established exceptions for certain products.
Among the items that could be excluded were articles already subject to sectoral tariffs, raw materials not sufficiently available in the United States, and products whose taxation could have broader impacts on the American economy.
A public hearing was held in Washington on July 6, 2026.
During this stage, business and political representatives presented arguments about the possible effects of the tariffs on production chains, prices, and bilateral trade.
Until the conclusion of the process, the charge remained officially classified as a proposal.
The protectionism adopted by Trump uses import tariffs as a tool to stimulate production within the United States.
The president claims that the strategy may lead foreign companies to set up factories in the country, increase the hiring of American workers, and reduce dependence on products manufactured abroad.
Trump links Toyota’s investment to tariff policy
One of the cases used by Trump to defend this policy was the announcement of a $3.6 billion investment by Toyota in San Antonio, Texas.
The automaker announced on July 7, 2026, that it will expand its existing unit in the city and install a second assembly line.
The new structure is expected to start operations in 2030, add approximately 150,000 vehicles to the plant’s annual capacity, and create over 2,000 jobs.
The company also plans to transfer, over about four years, the production of the Tacoma truck from the Baja California unit in Mexico to Texas.
After the announcement, Trump attributed the company’s decision to his administration’s trade policy.
“Toyota is moving from Mexico to the United States, Texas. Big deal. Tariffs in action,” the president wrote in a post on Truth Social.
However, Toyota did not confirm that the tariff was the determining reason for the investment.
In response to g1, the company stated that its projects follow long-term planning and market projections, as well as strategic objectives for production in North America.
“While we are impacted by the evolution of trade policies, our investments are decisions for several decades,” declared the automaker.
The company added that the choice of a location considers factors such as the availability of labor, infrastructure, and proximity to suppliers.
Toyota’s official statement also presents the project as an expansion of the San Antonio plant, rather than the construction of an independent operation at another address.
Even with the transfer of part of the production, the automaker informed that it will maintain the production of the Tacoma in Guanajuato, Mexico.
SelectUSA program was created by the US government in 2011
SelectUSA was established on June 15, 2011, during Barack Obama’s administration, through an executive order.
Linked to the Department of Commerce, the program has been tasked with coordinating federal actions aimed at attracting and retaining business investments in the United States.
Among its functions are promoting the American market, providing information on public programs and incentives, and connecting foreign investors with state and local authorities.
The initiative also guides companies facing questions related to investment projects.
According to data released by the Department of Commerce itself, SelectUSA has already facilitated over $400 billion in investments since its creation.
The agency also states that the projects supported by the program have helped create or preserve more than 270,000 jobs in the United States.
The passage of SelectUSA through Brazilian cities highlights two fronts of American economic policy: on one hand, the increase in barriers for certain imported products; on the other, the provision of information and incentives for foreign companies to transfer part of their operations to the country.
