Portuguese 
English 
Spanish 
4 min of reading 
0 comments 
Tax Incentives And Promotions Drive Historic Drop In New Car Prices
In 2025, the automotive sector has drawn attention with a series of promotions and incentives that have lowered the prices of new cars.
Thanks to the “Sustainable Car” program and aggressive commercial strategies from various automakers, it is possible to find vehicles with discounts reaching R$ 100,000.
As a result, popular models, SUVs, and even robust pickups have entered the list of offers with unprecedented conditions for consumers.
BYD Electric SUV Leads Market With Highest Discount
The Chinese brand BYD is one of the most prominent in offers since May 2025.
The manufacturer is offering substantial price reductions on its models as long as there is a trade-in of a used vehicle.
The King GS sedan, for example, is priced at R$ 164,900 — R$ 27,000 lower than the original price of R$ 191,900.
Equipped with three motors — one 1.5 gasoline aspirated and two electric — the car reaches 235 hp and 33.1 kgfm of torque.
The model features rear-wheel drive and balanced performance for urban and highway use.
Even more impressive, the Tan SUV receives the largest discount on the list: R$ 100,000 less.
The model goes from R$ 536,800 to R$ 436,800, also contingent on a trade-in.
With two electric motors, it delivers 517 hp and 70 kgfm, reaching 100 km/h in just 4.9 seconds.
The 108.8 kWh batteries guarantee a range of 430 km, according to measurements from Inmetro.
-
The Toyota Hilux is R$ 75.5 thousand cheaper and bets on the 2.8 turbodiesel engine with up to 204 hp and 50.9 kgfm to catch up with the VW Saveiro, which leads with 4,472 sales.
-
The new Renault Koleos has a screen exclusively for the passenger that is invisible to the driver, heated rear seats, and 29 assistance systems, but its Chinese competitors cost R$ 40,000 less and deliver more power.
-
The car stored for 38 years: when opening the barn door, what appears is breathtaking and looks like a scene from a movie!
-
Fiat works miracles in the Brazilian market, lowers the price of its 0 km hatch to R$ 69,990, reestablishes the model as the cheapest car in the country, and reignites the battle against Kwid and C3.
Offers On Hatches And Pickups Surprise With Aggressive Discounts
The Chevrolet Onix 1.0, model 2025, is included in the federal program and has a discount of R$ 16,400.
It has dropped from R$ 96,390 to R$ 79,990, according to the manufacturer.
The LTZ version also shows a reduction of R$ 10,400, going from R$ 125,190 to R$ 114,790.
Equipped with a 1.0 flex aspirated engine producing 82 hp, the hatch is ideal for those seeking economy and practicality.
The transmission is a manual six-speed in the entry-level versions.
Among the pickups, the Fiat Toro Volcano is available with a discount of R$ 31,000.
The price has decreased from R$ 184,990 to R$ 153,990, according to data from July 2025.
It was chosen by Autoesporte as the best value for money among pickups.
With a 1.3 T270 turbo flex engine, it delivers up to 185 hp with ethanol and an automatic six-speed transmission.
There is also electronic locking of the front differential, ideal for difficult terrains.
The RAM 2500 Laramie is sold for R$ 429,990, or R$ 60,000 below the original price.
The pickup comes equipped with a 6.7 turbo diesel engine producing 365 hp and 117.2 kgfm of torque.
Later this year, it will be updated with the arrival of a 436 hp engine.
The transmission is an automatic eight-speed, and the drive is all-wheel, intended for heavy use.
Popular SUVs Join The Wave And Offer Good Conditions
Hyundai is participating in the promotions with the Creta Comfort, which dropped from R$ 151,290 to R$ 134,990.
The compact SUV also offers zero-interest financing, according to the manufacturer’s website.
The Platinum version saw a reduction of R$ 13,000 and now costs R$ 169,890.
Both are equipped with a 1.0 turboflex Kappa engine producing 120 hp and a six-speed automatic transmission.
Among Stellantis models, the Jeep Commander Longitude and Compass Longitude also make the list.
The Commander dropped from R$ 240,490 to R$ 205,990, a decrease of R$ 34,500.
The Compass went from R$ 223,490 to R$ 197,790, with a discount of R$ 25,700.
Both use the 1.3 T270 turboflex engine producing 176 hp and 27.5 kgfm of torque.
The drive is front-wheel, and the transmission is a six-speed automatic.
Another option from the brand is the RAM Rampage Laramie 2025, which fell from R$ 285,990 to R$ 251,990.
In this case, the discount is R$ 34,000 with a trade-in of a used vehicle.
It features a 2.2 turbo diesel engine producing 200 hp and a nine-speed automatic transmission with all-wheel drive.
The pickup stands out among mid-size models for its balanced performance and good fuel efficiency.
Hybrid And Electric Models Gain Ground With Economy And Performance
Kia is still offering discounts until July 31. Among the beneficiaries are the Niro and Sportage models, both with very attractive conditions.
The Niro, for example, fell from R$ 239,990 to R$ 219,990. Additionally, it features a 1.6 Kappa engine and an auxiliary electric unit.
Although it is hybrid, urban fuel consumption impresses: it reaches 19.8 km/l. Therefore, the SUV delivers 141 hp and 27 kgfm of combined torque.
Meanwhile, the dual-clutch transmission offers seven gears. As a result, shifts are fast and smooth, enhancing drivability.
The Kia Sportage, on the other hand, decreased from R$ 287,990 to R$ 267,990. Thus, the discount totals R$ 20,000 on the table.
In this case, the mechanical package includes a 1.6 turbo engine and a 48V battery. Together, they deliver 180 hp and 27 kgfm of torque.
Despite the performance, the Sportage focuses on comfort. Furthermore, the model offers efficiency and embedded technology of good quality.
Finally, Volkswagen is also participating. During the fair, the Nivus Highline stands out, the top-of-the-line version of the compact SUV.
In this context, the price dropped from R$ 163,290 to R$ 146,490. In other words, the discount reaches R$ 16,800 for those seeking economy.
Equipped with a 1.0 TSI flex three-cylinder engine, the Nivus delivers up to 128 hp with ethanol. Despite being compact, the performance is commendable.
On the other hand, the torque is 20.4 kgfm. Additionally, the six-speed automatic transmission ensures comfort and efficiency while driving.
-
-
-
4 pessoas reagiram a isso.