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MG announces the manufacture of two electric cars in Ceará with an investment of R$ 400 million, creation of 600 jobs and production expected to start later this year.
The production of electric cars in Ceará will gain a new boost with the arrival of the British automaker MG Motor at the Ceará Automotive Plant (PACE), located in Horizonte. Controlled by the Chinese group SAIC Motor, the company confirmed an investment of R$ 400 million to manufacture the MG4 Urban and MGS5 models in the state, with assembly starting in October this year. The initiative also foresees the initial creation of about 600 direct and indirect jobs.
Production reinforces the expansion of the electric car industry in Ceará
The announcement was made at the Palácio da Abolição, in Fortaleza, during an event that brought together representatives from the Government of Ceará, executives from SAIC Motor Brazil, industry leaders, and state and municipal authorities.
The arrival of MG Motor expands the automotive hub installed in Horizonte and strengthens the state’s strategy to attract manufacturers focused on electric mobility.
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According to Governor Elmano de Freitas, the installation of the new automaker represents another step in consolidating the automotive industry in Ceará and could boost new incentives to stimulate the purchase of locally produced vehicles.
Investment foresees factory adaptation and production expansion
According to Thiago Marques, Marketing and Product Director at MG in Brazil, the total investment will be R$ 400 million.
Of this amount, more than R$ 60 million will be allocated to the preparation and adaptation of the PACE assembly line. The expectation is to produce about 50,000 vehicles in the coming years.
The other R$ 340 million will be applied to infrastructure, professional training, and innovation.
“This is just the beginning of our journey in Brazil, which goes beyond production, including the expansion of our dealership network to more than 70 sales points by the end of 2026,” said Thiago Marques during the announcement.
Ceará was chosen as the base for MG’s expansion in Brazil
The decision to install the production of electric cars in Ceará is part of SAIC Motor’s strategy to strengthen its presence in the Brazilian market. The group, which sold more than 4.5 million vehicles in 2025, has over seven decades of experience and maintains industrial units in 23 countries.
According to the company, the choice of Ceará was motivated by its logistical potential, available infrastructure, and the possibility of future expansion of production nationalization, with new projects planned for the coming years.
In addition to the MG4 Urban, considered a global launch of the brand, the MGS5 sports utility vehicle will also be assembled at the unit installed in Horizonte.
Electric car hub gains strength with new manufacturers
For the president of the Ceará Development Agency (Adece), Danilo Serpa, the arrival of MG Motor reinforces the state’s ability to attract industrial investments. “Ceará has shown the international market that it is reliable, competitive, and prepared to receive large investments,” he highlighted.
The vice-president of PACE, Rodrigo Teixeira, also highlighted the growth of the Horizonte automotive plant. According to him, more than 2,000 vehicles have already been produced at the site, and more than 90% of the workforce employed is made up of Ceará workers.
“We have already reached the mark of more than 2,000 vehicles produced in Ceará. More than 90% of the workforce employed at PACE is from Ceará,” he stated.
The Ceará Automotive Plant had already been expanding its activities before the arrival of MG Motor. Created by Comexport, the unit began its operations at the end of 2025 with the assembly of the Chevrolet Spark EUV, a 100% electric model produced in CKD system.
A few months later, the factory also started producing the Captiva EV, expanding its participation in the production of electrified vehicles in the country.
In addition to expanding the supply of electric cars in Ceará, MG Motor’s investment is expected to have impacts on the local economy through job creation, professional qualification, and strengthening of the supplier chain.
The expectation of the state government and the company is that the installation of the manufacturer will contribute to consolidating Ceará as one of the main Brazilian hubs focused on the production of electrified vehicles, opening space for new automotive industry investments in the coming years.
