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Administrative process investigates whether the app informs how much of the payment goes to the platform, the delivery person, and the commercial establishment.
The National Consumer Secretariat, linked to the Ministry of Justice and Public Security, opened an administrative process against 99Food this Tuesday, June 23, 2026.
The company will have 20 days to present its defense and explain how it informs the division of amounts paid in each order.
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Non-compliance with the rule, if confirmed, could result in a fine of up to R$ 14 million.
99Food stated that it received the procedure naturally. The platform also declared compliance with the practices, policies, and rules of the Consumer Defense Code.
Rule requires complete price breakdown
The investigation is based on an ordinance published by Senacon in March 2026.
The rule requires transport and delivery apps to display a summary table with the composition of the price charged in each transaction.
The consumer must be able to identify how much of the payment goes to the platform, the delivery person, and the establishment responsible for the order.
The breakdown must present the following data:
- Total price: full amount paid by the consumer;
- Platform share: amount retained by the app for intermediation;
- Delivery person share: amount destined to the professional, including extras and tips;
- Establishment share: amount passed on to the restaurant, snack bar, or store.
The information must appear in a clear, understandable manner and in an easily visible location.
Inspection began after adaptation period
Senacon granted a 30-day period for platforms to adjust their systems.
The adaptation period ended in April 2026. From that moment on, the secretariat began inspecting individual transport and delivery apps.
The analysis mainly checks if the values are presented in a complete, accessible, and understandable manner for the consumer.
Similar processes were initiated against iFood and Keeta in May 2026.
99Food has thus become the third delivery platform investigated for the same reason.
iFood reported that it made the necessary adjustments and started presenting the data on the receipt since June 15, 2026.
Lack of transparency may lead to other penalties
The absence of the required information may be considered a violation of consumer protection regulations.
The platforms may face sanctions provided in the Consumer Protection Code if the irregularity is proven.
The legislation provides for financial fines and other administrative measures, including the temporary suspension of activities.
Senacon states that transparency reduces the information gap between companies and consumers.
Detailing also allows users to better understand prices, compare services, and make decisions with greater clarity.
99Food claims to comply with the Consumer Protection Code
99Food stated that it follows the practices, policies, and rules established by Brazilian consumer protection legislation.
The company also reported that it received the initiation of the administrative process with ease.
The platform must present its explanations within the deadline set by Senacon.
The response will be analyzed to determine if there was a breach of the ordinance and if any penalty should be applied.
Consumers can file complaints
Consumers who do not find the price breakdown can file a complaint.
Complaints can also be submitted when the information is incomplete, inadequate, or not very visible.
Complaints can be submitted through the platform Consumidor.gov.br or directly to the local Procons.
According to Senacon, complaints help guide new inspections and identify possible recurring failures in the applications.
What happens now with 99Food?
99Food will have 20 days to clarify how it presents the breakdown of the charges on orders.
Senacon will evaluate the response and verify if the platform meets transparency requirements.
Confirmation of the irregularity could result in a fine of up to R$ 14 million and other administrative sanctions.
Do you consider it important to know how much of the order amount goes to the platform, the delivery person, and the restaurant? Share your opinion!
