Portuguese 
English 
Spanish 
3 min of reading 
0 comments 
Study Context and Its Relevance
According to a report from Meio Filtrante, a study presented the perception of Brazilians about renewable energy.
These results illustrate an important paradox: the high value attributed to clean sources versus the low practical adoption.
This type of research is crucial to understand why the energy transition in Brazil, although it has a strong theoretical basis, faces barriers in the actual use by the population.
-
The Brazilian state accelerates industrial competitiveness with a focus on the extraction of strategic minerals to boost the energy transition in Goiás.
-
A Canadian retiree creates a hydroelectric system on a real river, generating energy continuously throughout the day and demonstrating how the power of water can supply a house with stability even in a simple structure.
-
Petrobras reaffirms its commitment to the market and ensures that it will carry out the energy transition safely to maintain national sovereignty.
-
Researchers discover a possible hydrogen deposit of up to 46 million tons beneath an ancient coal basin, and the volume could exceed half of the entire global production.
In other words, it’s not enough to believe in clean energy — more people need to have access and the means to adopt them.
Attention-Grabbing Numbers
According to the study “ESG Trends 2025”, conducted by Demanda Pesquisa e Desenvolvimento de Mercado, 76% of Brazilians stated that they value the use of renewable sources.
However, only 26% reported actively practicing this adoption.
This 50 percentage point gap is the largest identified among the evaluated sustainable habits in the research.
According to Silvio Pires de Paula, president of Demanda, the reasons for this discrepancy include limited access to clean energy suppliers.
Barriers to Adoption and Structural Challenges
One of the main obstacles pointed out in the study is precisely the availability of renewable energy suppliers. Many people would like to switch to clean sources but cannot find affordable offers.
In addition, there is a cultural and informational aspect: for many, there is still a lack of clarity about how to install solar energy or other clean sources at home, which inhibits action, even when the willingness exists.
Cost also weighs heavily. Even for those who believe in renewables, the perception is that initial investments are high — which reduces adoption, especially among lower-income families.
Contrast with the National Energy Scenario
On the other hand, Brazil has very positive data when we look at the energy matrix: according to the MME (Ministry of Mines and Energy), about 88% of the electricity generated in the country in 2024 came from renewable sources.
In the industrial sector, this bet on clean sources also appears strongly. The National Energy Balance (BEN) for 2025 indicates that 64.4% of the energy used by the industry comes from renewable sources.
These figures show that the energy transition in Brazil is not just talk: there is a structure for more families to be part of it.
The gap, therefore, is not technical, but social and about access.
The Role of Companies and Industry
According to the National Confederation of Industry (CNI), nearly half of Brazilian industries are already investing in renewable sources, such as solar, biomass, wind, or low-carbon hydrogen.
This industrial movement is strategic: in addition to reducing the carbon footprint, it allows companies to improve their reputation and adapt to global ESG (Environmental, Social, and Governance) expectations.
Furthermore, these companies can become knowledge suppliers for households: by scaling renewable technologies, they help reduce costs and make adoption more viable for the population.
Public Perception and Implications for the Future
The discrepancy between perception and practice highlighted by the study has profound implications for public policies and market strategies.
If 76% of Brazilians value renewable energy, it represents a potential demand that has not yet been fully explored.
To turn this potential into reality, it’s urgent to work on energy education: explaining how clean energy works, showing incentives for residential installations, and facilitating access to suppliers.
Additionally, policies that reduce installation costs — such as tax incentives, financing, or subsidies — can transform intention into action.
Seja o primeiro a reagir!