AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers' Homes

AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers’ Homes

Written by Roberta Souza

Published on 06/05/2023 at 11:54

Reprodução novo chopp Brahma./ Fonte: Exame

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The Technology Adopted By The Beverage Giant Will Make Brahma Beers Creamier And Lighter. The Product Will Be Sold Exclusively By Zé Delivery

Ambev, the largest beverage company in Brazil, brings a novelty for those who want to enjoy a cold Brahma draft beer at home: the draft beer in a can that arrives cold at your home. The product, a result of technology developed by the company, will be delivered to customers via the Zé Delivery app, which already distributes beverages across the country, according to the website O Globo.

Much more than a simple launch, Ambev faced an important challenge to bring Brahma draft beer in a can to the market through technology. Unlike beer, draft beer is not pasteurized, which makes it difficult to maintain the creamy foam and flavor of the drink. The solution found by Ambev’s Technological Innovation Center, located in Rio de Janeiro, was to combine formulas, technology, and ingredients such as logistics and temperature to ensure that Brahma draft beer arrives cold and with a frothy head at the customer’s home.

Brahma draft beer in a can with Ambev’s technology will initially be sold in some neighborhoods of Rio de Janeiro, such as Botafogo, Flamengo, Méier, and Jacarepaguá. Ambev plans to bring this Brahma novelty to other states, starting with the Southeast, in the next two months, but logistics is an important factor to consider.

ARTICLE CONTINUES BELOW

Aluminum Packaging On The Rise

Brahma draft beer in a can is part of Ambev’s strategy to increasingly invest in aluminum packaging, as the circular recycling chain in Brazil is more developed than that of plastic. Aluminum packaging has a more effective circular return, which contributes to environmental sustainability.

Innovation In Favor Of Safety

Ambev continues to innovate. In addition to Brahma draft beer in a can, the company recently presented at Web Summit the Flow Voice technology, which identifies whether a person is intoxicated by the user’s voice. The technology was created by Ambev to help consumers drink in moderation and thus avoid accidents. Ambev is in talks with transportation and car rental platforms to implement the system as a safety measure for drivers.

The future looks promising for Ambev. The company continues to invest in technology and sustainability to provide consumers with an increasingly better experience and at the same time contribute to a better world across all its brands, including Brahma. Stay tuned for updates!

AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers’ Homes

The Technology Adopted By The Beverage Giant Will Make Brahma Beers Creamier And Lighter. The Product Will Be Sold Exclusively By Zé Delivery

Aluminum Packaging On The Rise

Innovation In Favor Of Safety

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AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers’ Homes

The Technology Adopted By The Beverage Giant Will Make Brahma Beers Creamier And Lighter. The Product Will Be Sold Exclusively By Zé Delivery

Aluminum Packaging On The Rise

Innovation In Favor Of Safety

The oldest tree in the world, alive since before the birth of Jesus Christ, is cut down in a scientific study and the case changes environmental preservation rules.

Seen from space, an image taken by an astronaut shows an unlikely oasis in the Saudi Arabian desert, protected by a terrain that slows the advance of sand, surrounded by green circles, remnants of an extinct lake and nearly 10,000 years of preserved history.

An entire island in the Pacific wants to surround itself with a colossal barrier against the ocean to try to escape increasingly violent waves and not be swallowed by the sea in the coming decades.

After ten days orbiting the Moon, science confirms that the astronauts of the Artemis II mission return with altered bodies.

With 7.4 trillion tons of artificial snow pumped in 10 years, an extreme operation could stabilize the West Antarctic ice sheet and prevent a sea level rise of more than 3 meters, but it would require snow cannons, ocean water, and energy on an almost industrial scale at the end of the world.

Peru built a tunnel at an altitude of 4,738 meters cutting through the Andes Mountains, and the road leading to it reaches 4,818 meters, making it the highest paved road in the entire world.

The government announces a new clinical research program and outlines how the amount of R$120 million in investments will be distributed among hospitals and universities of the SUS.

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Cities in the United States are slowly sinking, and the reason behind the ground subsidence may surprise even experts as buildings, streets, and entire neighborhoods begin to give way without visible signs.