AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers' Homes

AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers’ Homes

Written by Roberta Souza

Published on 06/05/2023 at 11:54

Reprodução novo chopp Brahma./ Fonte: Exame

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The Technology Adopted By The Beverage Giant Will Make Brahma Beers Creamier And Lighter. The Product Will Be Sold Exclusively By Zé Delivery

Ambev, the largest beverage company in Brazil, brings a novelty for those who want to enjoy a cold Brahma draft beer at home: the draft beer in a can that arrives cold at your home. The product, a result of technology developed by the company, will be delivered to customers via the Zé Delivery app, which already distributes beverages across the country, according to the website O Globo.

Much more than a simple launch, Ambev faced an important challenge to bring Brahma draft beer in a can to the market through technology. Unlike beer, draft beer is not pasteurized, which makes it difficult to maintain the creamy foam and flavor of the drink. The solution found by Ambev’s Technological Innovation Center, located in Rio de Janeiro, was to combine formulas, technology, and ingredients such as logistics and temperature to ensure that Brahma draft beer arrives cold and with a frothy head at the customer’s home.

Brahma draft beer in a can with Ambev’s technology will initially be sold in some neighborhoods of Rio de Janeiro, such as Botafogo, Flamengo, Méier, and Jacarepaguá. Ambev plans to bring this Brahma novelty to other states, starting with the Southeast, in the next two months, but logistics is an important factor to consider.

ARTICLE CONTINUES BELOW

Aluminum Packaging On The Rise

Brahma draft beer in a can is part of Ambev’s strategy to increasingly invest in aluminum packaging, as the circular recycling chain in Brazil is more developed than that of plastic. Aluminum packaging has a more effective circular return, which contributes to environmental sustainability.

Innovation In Favor Of Safety

Ambev continues to innovate. In addition to Brahma draft beer in a can, the company recently presented at Web Summit the Flow Voice technology, which identifies whether a person is intoxicated by the user’s voice. The technology was created by Ambev to help consumers drink in moderation and thus avoid accidents. Ambev is in talks with transportation and car rental platforms to implement the system as a safety measure for drivers.

The future looks promising for Ambev. The company continues to invest in technology and sustainability to provide consumers with an increasingly better experience and at the same time contribute to a better world across all its brands, including Brahma. Stay tuned for updates!

AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers’ Homes

The Technology Adopted By The Beverage Giant Will Make Brahma Beers Creamier And Lighter. The Product Will Be Sold Exclusively By Zé Delivery

Aluminum Packaging On The Rise

Innovation In Favor Of Safety

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AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers’ Homes

The Technology Adopted By The Beverage Giant Will Make Brahma Beers Creamier And Lighter. The Product Will Be Sold Exclusively By Zé Delivery

Aluminum Packaging On The Rise

Innovation In Favor Of Safety

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Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

Toyota launches “family hybrid van” with 7 or 8 seats, 1.8 hybrid engine, fuel consumption of up to 23.8 km/l, and a price equivalent to about R$ 104,000 without taxes, below the Tiggo 8 Pro Plug-in Hybrid sold in Brazil: meet the Noah Hybrid 2026 in Japan.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

With 70 tons of rock removed by hand and an 800-year-old abandoned cave, a former businessman transforms a dark shelter into a modern home carved in the heart of the forest.

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