AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers' Homes

AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers’ Homes

Written by Roberta Souza

Published on 06/05/2023 at 11:54

Reprodução novo chopp Brahma./ Fonte: Exame

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The Technology Adopted By The Beverage Giant Will Make Brahma Beers Creamier And Lighter. The Product Will Be Sold Exclusively By Zé Delivery

Ambev, the largest beverage company in Brazil, brings a novelty for those who want to enjoy a cold Brahma draft beer at home: the draft beer in a can that arrives cold at your home. The product, a result of technology developed by the company, will be delivered to customers via the Zé Delivery app, which already distributes beverages across the country, according to the website O Globo.

Much more than a simple launch, Ambev faced an important challenge to bring Brahma draft beer in a can to the market through technology. Unlike beer, draft beer is not pasteurized, which makes it difficult to maintain the creamy foam and flavor of the drink. The solution found by Ambev’s Technological Innovation Center, located in Rio de Janeiro, was to combine formulas, technology, and ingredients such as logistics and temperature to ensure that Brahma draft beer arrives cold and with a frothy head at the customer’s home.

Brahma draft beer in a can with Ambev’s technology will initially be sold in some neighborhoods of Rio de Janeiro, such as Botafogo, Flamengo, Méier, and Jacarepaguá. Ambev plans to bring this Brahma novelty to other states, starting with the Southeast, in the next two months, but logistics is an important factor to consider.

ARTICLE CONTINUES BELOW

Aluminum Packaging On The Rise

Brahma draft beer in a can is part of Ambev’s strategy to increasingly invest in aluminum packaging, as the circular recycling chain in Brazil is more developed than that of plastic. Aluminum packaging has a more effective circular return, which contributes to environmental sustainability.

Innovation In Favor Of Safety

Ambev continues to innovate. In addition to Brahma draft beer in a can, the company recently presented at Web Summit the Flow Voice technology, which identifies whether a person is intoxicated by the user’s voice. The technology was created by Ambev to help consumers drink in moderation and thus avoid accidents. Ambev is in talks with transportation and car rental platforms to implement the system as a safety measure for drivers.

The future looks promising for Ambev. The company continues to invest in technology and sustainability to provide consumers with an increasingly better experience and at the same time contribute to a better world across all its brands, including Brahma. Stay tuned for updates!

AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers’ Homes

The Technology Adopted By The Beverage Giant Will Make Brahma Beers Creamier And Lighter. The Product Will Be Sold Exclusively By Zé Delivery

Aluminum Packaging On The Rise

Innovation In Favor Of Safety

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Engineers had to pour concrete mixed with tons of ice throughout entire nights in the Dubai desert to erect the Burj Khalifa; any carelessness could clog the pipes half a mile high.

The James Webb telescope spotted a planet 700 light-years from Earth with mornings full of sand clouds and nights with clear skies, the temperature difference between the two hemispheres reaches an impressive 170 degrees.

The race of humanoid robots in factories has truly begun, Hyundai announced that it will deploy more than 25,000 units of Atlas in its production lines starting in 2028, in a partnership that involves Boston Dynamics and training with Google DeepMind.

After nearly three decades and more than 1 million cars produced, Toyota will close the historic Indaiatuba plant on June 30 and concentrate Corolla production in Sorocaba, as part of an R$ 11 billion plan that heavily invests in flex hybrids and even an unprecedented pickup.

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AMBEV Invests in Technology and Launches Brahma Draft Beer in Cans Delivered Chilled to Consumers’ Homes

The Technology Adopted By The Beverage Giant Will Make Brahma Beers Creamier And Lighter. The Product Will Be Sold Exclusively By Zé Delivery

Aluminum Packaging On The Rise

Innovation In Favor Of Safety

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

A British company has installed in the middle of the ocean the world’s first floating platform that generates electricity 24 hours a day from the temperature difference between the surface and the depths of the Atlantic, without relying on wind or sun.

Great Atlantic Sargassum Belt has ceased to be a climatic phenomenon and has become a biological system that feeds on itself, with 8,000 kilometers in length, 37 million tons of algae, and scientists confirm that it is now permanent.

China is building an artificial island in the middle of the sea, covering 20 km², to construct the largest offshore airport in the world, the Dalian Jinzhouwan. This $4.3 billion project is anchored on more than 3,000 pillars embedded in the rock beneath the ocean and is scheduled to open in 2035.

A robot named Walter does the work of five bricklayers per hour and can save the construction industry, where the average age of professionals is 46 years and almost no one wants to learn the trade anymore, in the United Kingdom.

Engineers had to pour concrete mixed with tons of ice throughout entire nights in the Dubai desert to erect the Burj Khalifa; any carelessness could clog the pipes half a mile high.

The James Webb telescope spotted a planet 700 light-years from Earth with mornings full of sand clouds and nights with clear skies, the temperature difference between the two hemispheres reaches an impressive 170 degrees.

The race of humanoid robots in factories has truly begun, Hyundai announced that it will deploy more than 25,000 units of Atlas in its production lines starting in 2028, in a partnership that involves Boston Dynamics and training with Google DeepMind.

Russia wants to build new nuclear plants in Brazil and is negotiating an agreement with the Lula government to expand Rosatom’s presence in atomic energy projects, small reactors, and peaceful nuclear technology.

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The race of humanoid robots in factories has truly begun, Hyundai announced that it will deploy more than 25,000 units of Atlas in its production lines starting in 2028, in a partnership that involves Boston Dynamics and training with Google DeepMind.

After nearly three decades and more than 1 million cars produced, Toyota will close the historic Indaiatuba plant on June 30 and concentrate Corolla production in Sorocaba, as part of an R$ 11 billion plan that heavily invests in flex hybrids and even an unprecedented pickup.

The number of Brazilian meatpacking plants with suspended meat sales to China rises to five, after the Chinese blocked the JBS unit in Vilhena due to the presence of hormones in the shipments, adding extra pressure on the sector on the eve of the 2026 export quota being exhausted.

How much does it cost to live with dignity in Brazil? A study found that in all 79 regions analyzed, the necessary salary was above the minimum of R$ 1,621. In São Paulo, a family of four needs R$ 6,155 per month.