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Anvisa Suspended the Sale of Colgate Total Clean Mint Toothpaste After Reports of Adverse Effects. Learn the Reasons and the Company’s Response!
The National Health Surveillance Agency (Anvisa) took drastic measures by determining the suspension of the sale of Colgate Total Clean Mint toothpaste nationwide.
The decision, announced on Thursday (27), was motivated by reports of adverse effects in consumers, raising concerns and questions about the product’s safety.
What Happened?
The Anvisa, after monitoring consumer reports, identified a significant increase in the rate of adverse events related to the use of Colgate’s new toothpaste.
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The main reported symptoms include oral injuries, painful sensations, burning, gum inflammation, and lip swelling.
According to the agency, these effects negatively impacted consumers’ quality of life, resulting in medical costs, work absences, and difficulties in eating and communication.
The suspicion falls on stannous fluoride, one of the components of the new toothpaste formula, which replaced the brand’s Total 12 line in July 2024.
Anvisa determined the precautionary ban of all product batches for 90 days, or until its safety is confirmed.
Colgate’s Response
In response to Anvisa’s decision, Colgate filed an appeal, resulting in the automatic suspension of the ban on Thursday.
The company reaffirms the product’s safety, claiming that the reported adverse effects may result from the sensitivity of some consumers to certain ingredients, such as stannous fluoride, colorants, or flavors.
Colgate has committed to collaborating with Anvisa to clarify any doubts regarding the Total Clean Mint toothpaste, reinforcing its commitment to the quality and safety of its products.
What Does This Mean for Consumers?
Despite the suspension of the ban, Anvisa’s recommendation for consumers not to use the product remains in effect.
Those who have already purchased the toothpaste should check the batch number on the secondary packaging (cardboard carton) to confirm if the product is subject to the ban.
If they only have the tube, they should check for the presence of the substance “stannous fluoride” in the composition.
Given the uncertainty, caution is essential. Consumers experiencing any of the mentioned adverse symptoms should seek medical guidance and report the occurrence to Anvisa.
This case raises important questions about the safety of personal care products and the need for constant monitoring by regulatory authorities.
Anvisa and Colgate must work together to clarify the facts and ensure consumer safety.
We will closely follow the developments of this case, providing updated information on the investigations and measures to ensure consumer safety!
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