At 69, SBT Host Amasses Nearly R$ 1 Billion, Heads Rede Massa with 77 Radio Stations and 6 Affiliate TVs, Heavily Invests in Hospitality and Agribusiness, and Transformed His Show into One of Brazil's Largest Regional Empires

At 69, SBT Host Amasses Nearly R$ 1 Billion, Heads Rede Massa with 77 Radio Stations and 6 Affiliate TVs, Heavily Invests in Hospitality and Agribusiness, and Transformed His Show into One of Brazil’s Largest Regional Empires

Written by Ana Alice

Published on 13/02/2026 at 07:47

Aos 69 anos, Ratinho acumula patrimônio estimado perto de R$ 1 bilhão e controla grupo com rádios, afiliadas de TV e hotéis. (Imagem: Reprodução/Tv Pop)

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Consolidated Communicator on Open Television, Ratinho Expanded His Role Beyond the Studios and Structured a Business Group with Radio Stations, TV Affiliates, and Investments in Other Economic Sectors.

Carlos Roberto Massa, nationally known as Ratinho, has stakes in communication companies and other enterprises that, according to estimates released by the press, place him in the range of hundreds of millions of reais in net worth.

Part of these projections points to values close to R$ 1 billion, considering assets linked to the business group in which he is a partner and controller.

As there is no publicly accessible consolidated financial statement, the numbers vary according to the methodology adopted by each outlet.

ARTICLE CONTINUES BELOW

Career on TV and Business Expansion

The communicator’s national projection occurred starting in the 1990s, when he began hosting a variety show on open television.

The attraction consolidated his image with the audience and strengthened his commercial position in the advertising market.

Alongside his artistic career, Ratinho structured investments in regional communication.

The strategy, according to reports in interviews and articles, involved using the visibility gained on TV to expand his own businesses, especially in the South of the country.

It is in this context that the Rede Massa emerges, a business group associated with the presenter and recognized as an SBT affiliate in Paraná.

Institutional information and public records indicate that the network operates stations in different regions of the state, with local programming and retransmission of the national grid.

Rede Massa, Radios and Affiliates in Paraná

In an interview with CNN Brasil, Ratinho stated that the group comprises 77 radio stations and six television stations, among owned and affiliated channels.

These figures are frequently cited in articles that discuss the reach of the network and its weight in the regional communication market.

The presence in multiple Paraná markets allows the group to sell local and national advertising.

Media experts point out that regional reach tends to strengthen the revenue of communication companies, especially when there is integration between radio and television.

Although the corporate details are not widely disclosed, Rede Massa appears in public records as one of the main affiliates of SBT in Paraná.

This positioning supports a significant part of the estimates regarding the presenter’s net worth.

Investments in Hospitality and Business Diversification

In addition to communication, Ratinho’s name has also been associated with the hotel sector.

A report from the column Radar Econômico, from Veja magazine, reported that Grupo Massa operated two Fast Sleep hotels at São Paulo/Guarulhos International Airport and was seeking partners for a new venture in Foz do Iguaçu.

The model mentioned in the report involves short-stay accommodations near airports, aimed at connecting passengers.

There is no public disclosure of revenue or profit margins from these ventures, but the sector is often highlighted by analysts as strategic in areas with high traveler traffic.

In interviews, the presenter has stated that he holds investments outside of television, including in hospitality.

As financial data are not detailed, it is not possible to accurately assess the weight of this activity in the overall net worth.

Estimates on the Fortune and Variation of Values

The value attributed to Ratinho’s fortune often fluctuates between different publications.

Some surveys consider only assets directly associated with known companies, while others include market projections and estimates regarding equity participation.

Without access to complete financial statements, the figure close to R$ 1 billion should be treated as an estimate based on information released by media outlets.

The lack of consolidated public data prevents the confirmation of an exact number.

Nevertheless, the combination of assets in regional communication and ventures in other sectors supports the perception, frequently mentioned in reports, that the presenter ranks among the communicators with the largest net worth in the country.

Age, Trajectory, and Current Role at SBT

Ratinho was born on February 15, 1956.

Therefore, after turning 69 years, he continues to lead his program on SBT and maintains involvement in the business group linked to his family.

Throughout his career, he alternated between being a communicator and managing companies.

This hybrid profile, of artist and businessman, is frequently highlighted in articles analyzing his professional trajectory.

Despite the national visibility, much of the financial information remains limited to estimates released by the media.

What is known based on public data is that he controls a significant communication group in Paraná and maintains investments in other reported sectors.

With the program still on air and Rede Massa in operation, projections about the exact size of the net worth continue to depend on external evaluations.

At 69, SBT Host Amasses Nearly R$ 1 Billion, Heads Rede Massa with 77 Radio Stations and 6 Affiliate TVs, Heavily Invests in Hospitality and Agribusiness, and Transformed His Show into One of Brazil’s Largest Regional Empires

Consolidated Communicator on Open Television, Ratinho Expanded His Role Beyond the Studios and Structured a Business Group with Radio Stations, TV Affiliates, and Investments in Other Economic Sectors.

Career on TV and Business Expansion

Rede Massa, Radios and Affiliates in Paraná

Investments in Hospitality and Business Diversification

Estimates on the Fortune and Variation of Values

Age, Trajectory, and Current Role at SBT

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At 69, SBT Host Amasses Nearly R$ 1 Billion, Heads Rede Massa with 77 Radio Stations and 6 Affiliate TVs, Heavily Invests in Hospitality and Agribusiness, and Transformed His Show into One of Brazil’s Largest Regional Empires

Consolidated Communicator on Open Television, Ratinho Expanded His Role Beyond the Studios and Structured a Business Group with Radio Stations, TV Affiliates, and Investments in Other Economic Sectors.

Career on TV and Business Expansion

Rede Massa, Radios and Affiliates in Paraná

Investments in Hospitality and Business Diversification

Estimates on the Fortune and Variation of Values

Age, Trajectory, and Current Role at SBT

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