Generating New Jobs and Income, the Neorubber Industry Will Reach the Interior of Ceará After an Investment of 8 Million. More than 500 New Opportunities Will Be Generated by the Company
Ceará has just received another footwear investment in the interior of the State. This Friday morning (23), a Cooperation Agreement was signed between the Government and Neorubber Sandals Industry LTDA, marking the announcement of the installation of a company unit in Crateús (CE), which promises to create more than 500 job openings.
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Footwear Industry in Ceará Will Have Two Warehouses of 2.2 and 3 Thousand m²
With the mission of generating new job openings and income for the region, Neorubber will benefit from the Industrial Development Fund (FDI), a Program for Attracting Strategic Enterprises (PROAD), from the Government of Ceará. The structures will consist of two existing warehouses of 2,200 m² and one 3,000 m² warehouse that will be built.
According to the state Executive Chief, the government of Ceará has been acting on several fronts, such as the creation of Ceará Credi, launching new public competitions, which represent 11,000 new job openings, and various other strategies to attract new investments. It is worth highlighting that the state, over the last six years, has been the one that invested the most in Brazil.
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A new airport will be built with an investment of R$ 1.8 billion, will have a 3.5 km runway, a 35,000 m² terminal, and will occupy a gigantic area of 30,000 hectares to transform logistics, tourism, and air transport in Gabon.
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Fiserv, the world’s largest payment processor, has just inaugurated its first factory outside Asia in Brazil. The unit in Betim (MG) will produce 100,000 Clover payment terminals per year and is part of a US$100 million investment that includes technology and expansion until 2027.
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Fiserv, the world’s largest payment processor, has just opened its first factory outside Asia in Brazil. The unit in Betim (MG) will produce 100,000 Clover payment terminals per year and is part of a US$100 million investment that includes technology and expansion until 2027.
Company Will Produce 30 Thousand Pairs of Footwear Per Day
To produce 30,000 pairs of footwear in the footwear industry, the company will generate about 500 job openings and the project will receive an investment of approximately R$ 8 million to be constructed.
The arrival of Neorubber in the municipality of Ceará marks the consolidation and expansion of the company in the state, in addition to the satisfaction and confidence of entrepreneurs José Luiz Diel and Paulo César Diel in receiving investments in the region.
According to Paulo César, the project itself will begin in practice, and for the group, it is a tremendous gratification to have been in Ceará for over 20 years and to be able to create various job openings in the interior.
Authorities from Crateús Speak Out
According to Marcelo Ferreira Machado, mayor of Crateús, this is a huge step for the municipality’s economy and he expressed feeling honored by the installation of the footwear industry. Janaína Farias, Special Secretary of the Government of Ceará, emphasized the importance of the arrival of the enterprise for the sertão of the state as an economic and social incentive for several nearby municipalities.
According to the secretary, it will not only impact the municipality but the entire region of the Sertões of Crateús. The region is excited and busy, as it is convinced that new businesses will emerge with the arrival of the footwear industry.

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