Apple Redefines Innovation: From Autonomous Cars to Domestic Robots. Advanced Technology and AI Unite to Create Unique Assistants
Apple leaves behind its autonomous electric car but is considering unveiling a domestic robot. The canceled autonomous car and its current investment in artificial intelligence would be the perfect foundations for venturing into domestic robotics.
Apple is reportedly working on a domestic robot. Its main rivals have already ventured into artificial butlers or pets like Astro, Amazon’s robot. This new project would be the company’s next big leap after venturing into mixed reality with the Vision Pro glasses seen in Spain.
Its domestic robotics would inherit some of the technology developed for its failed autonomous car and would benefit from the advancements in artificial intelligence the company is preparing for this year.
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Pressure for Innovation
The iPhone maker is reportedly under increasing pressure to find new revenue sources, analyst Mark Gurman stated in an article for Bloomberg, where he details this new internal plan. Since the revolution brought about in the market by Steve Jobs with the iPhone, the company has been exploring new avenues to pursue. Before canceling the Apple Car, it considered the future in three areas: automotive, domestic, and mixed reality.
Although still in a very early phase, its engineers are said to have explored a mobile robot capable of assisting and following people inside the home. However, the news, which has not yet been officially confirmed, did not impress the stock market, which rose less than 1% to $169.65 by closing in New York. This disinterest could influence the company’s final decision on whether to proceed with this project.
Technology Inherited from Apple Car
It would not be the first time that Apple repurposes what it developed for the Apple Car for other devices. The neural engine that enables the execution of artificial intelligence on iPhones and Macs was originally conceived for the car. The technology created to use virtual reality while driving has also served as a foundation for the Vision Pro.
The car’s operating system could also be adapted for these new robots. On its website, Apple has published job postings for profiles related to robotics: “We are looking for innovative and hardworking robotics and machine learning researchers and engineers to help us research, define, and develop complex intelligent robotic systems and experiences in the real world.”

Challenges and Competition
Gurman mentions another proposal, less realistic, that has been on the minds of Apple employees: a robot that does household chores like cleaning dishes from the sink. Google has also ventured into this complicated realm of vacuuming, doing laundry, and cooking in projects where it collaborates with institutions like Stanford University. However, tasks like this and Alfie demonstrate the challenge that still exists in asking machines to handle mundane tasks like folding sheets.
For now, with no clear idea of when or how this Apple domestic robot would be unveiled, its biggest rival is Roomba. Robotic vacuum cleaners are the most widespread autonomous machines in homes. They perform multiple functions but are very specific and connect with phones or smart speakers for management.

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